University of Ljubljana, Faculty of Economics

About: University of Ljubljana, Faculty of Economics is a based out in . It is known for research contribution in the topics: Productivity & Tourism. The organization has 251 authors who have published 533 publications receiving 16109 citations.

Impact of Innovation on Employment and Skill Upgrading

Abstract: The paper investigates the dual effect of innovation on employment and skill upgrading in manufacturing and service industries Based on the Harrison et al (2008) approach and using four waves of CIS data for the period 2004-2010 for 23 European countries, we find that product innovation has a consistent positive effect on employment growth This effect is similar for manufacturing and service industries Process innovations are found to exhibit labor displacement effects for manufacturing, but no negative effects for service industries, while organizational and marketing innovations reveal a consistent positive impact on employment We also study the impact of innovation on skill upgrading and find that increasing the share of firms engaged in process innovation by 10 percent will lead to an increase in share of high skilled labor by 2 percent, while increasing the share of firms engaged in organizational and marketing innovation by 10 percent will lead to an increase in share of high skilled labor by 4 percent and an increase in share of scientific workers by 2 percent These effects of innovation on demand for skilled labor are, however, limited mainly to manufacturing sector, while in service industries these effects are lower by some 60 to 80 percent Finally, we also control for the impact of Chinese import penetration and find no significant impact on employment growth, but find a strong positive impact on skill upgrading Our results indicate that increasing the share of Chinese imports in total imports by 10 per cent leads to an increase in share of high skilled labor by 2 percent These findings are consistent with the "trapped factor" model of innovation developed by Bloom et al (2011)

Development Prospects of the Banking Industry in the New EU Member Countries and Forthcoming Member Countries

Abstract: Bank consolidation has substantially decreased the number of banks in European banking, which has had important implications for the banking sectors structure in all EU member countries. The consolidation processes have had a tremendous impact on the developments in banking sectors of new EU member countries, where major structural changes have been initiated mostly by new entrant banks from the old EU member countries. The future banking development in new EU member countries will very likely follow some main patterns known from the old EU members. Rather speculative conjectures, which are based on a comparison with banking sectors in other EU member countries indicate, that the total-asset-to-GDP ratio in new member countries should further improve in the future. The banking sector growth will be based mostly on the growth of the credit to non-banking sector, while banks are not expected anymore to use non-bank deposits as a predominant way of funding. Instead potentials for alternative funding possibilities should be activated. Although the non-bank financial intermediaries in new EU members represent a serious competition to banks, their relative underdevelopment prevents them from impacting the developments in banking sectors as known from old EU member countries.

Merjenje dolgoročnega BDP Per Capita Slovenije, 1820-2016

Abstract: V tem clanku ocenim realni BDP per capita Slovenije med leti 1820 in 2016 z uporabo indirektne metode ter sintezo obstojecih sektorskih racunov in indeksov. Rezultati potrdijo vzorec pocasne industrializacije do leta 1913, stacionarno rast v medvojnem obdobju, zaton v casu druge svetovne vojne in komunisticnega nasilja, hitro industrializacijo po letu 1952, globok padec v obdobju 1986-1992 ter hitro rast v post-osamosvojitvenem obdobju. Ocene pokažejo, da je Slovenija v osemdesetih leti dohitela raven BDP per capita Avstrije in Zahodne Nemcije in do danes tega nivoja se ni dosegla. V povojnem obdobju je Slovenija do danes dosegla visji BDP per capita od visegrajskih držav in južne Evrope. DOI: 10.15458/85451.76

Enhancing the Value of Survey Data on Customer Satisfaction in the Framework of a Customer Loyality Programme: Case of a Slovenian Retailer

Abstract: In retailing, one of the most important factors shaping overall satisfaction are customer perceptions of sales personnel characteristics (e.g. physical appearance, willingness to listen, assure and oblige, etc.). In our empirical project we aim to show that this effect is even larger in the framework of a loyalty programme aiming at creation of long-term relationships. Liberally made and often repeated promises which are not kept create room for development of negative feelings towards retailers (especially if customers feel trapped). Furthermore, long-term relationships might go stale due to predictability of the shopping experience (the so-called “negative loyalty programme effect”). A relevant combination of survey and transaction data enables a retailer to develop and implement measures to keep identified customer segments satisfied and consequently in the spending mood.

Branding of a (desti)nation with a deteriorated image: The case of Serbia

Abstract: This paper offers insights into the differentiation between nation branding and destination branding and how important it is for the successful rebranding of a country with a deteriorated and negative image It is on the case of Serbia that authors wish to demonstrate how a country engages in competitive marketing strategies in order to boost investments, exports and employment opportunities, but fails to develop a coherent nation branding platform at the highest strategic level The literature review highlights the differences and relations between three concepts - place branding, nation branding and destination branding The paper presents the results of the content analysis of key branding initiatives, followed by visual messages, developed and implemented by the Serbian Government and the National Tourism Organization of Serbia in the period from 1996 to 2016 The results are chronologically presented in the form of a discussion, establishing links between destination branding and nation branding practices in Serbia The conclusion is that none of the branding initiatives have proved successful until now This is predominantly due to the Government’s lack of understanding of the very concept of nation branding and it being mistaken for destination branding and tourism marketing Current promotional efforts focus on presenting Serbia to internal and external stakeholders primarily as a tourist destination