University of Ljubljana, Faculty of Economics

About: University of Ljubljana, Faculty of Economics is a based out in . It is known for research contribution in the topics: Productivity & Tourism. The organization has 251 authors who have published 533 publications receiving 16109 citations.

The School-to-Work Transition of Business Graduates in Slovenia

Abstract: U ovom radu proucavaju se obilježja zaposljivosti mladih diplomanata uzimajuci u obzir njihove razlicite individualne sposobnosti i dodanu vrijednost obrazovnih institucija u kontekstu teorije ljudskog kapitala. Studija koristi jedinstvene mikro podatke o poslodavcima i zaposlenicima za cjelovitu kohortu slovenskih diplomanata u 2007. godini. Cilj ovog rada je istražiti kvalitetu obrazovnih usluga koristeci latentnu varijablu koja se ne koristi cesto u literaturi: zaposljivost diplomiranih studenata. Kako bi se izbjegao problem razlicite dinamike zaposljavanja u pojedinim podrucjima studiranja, rad je usmjeren iskljucivo na diplomante iz podrucja poslovanja i administracije. Rezultati pokazuju da se, u prosjeku, vjerojatnost zaposljavanja nakon stjecanja diplome znatno razlikuje među fakultetima poslovnog smjera. Uz neke institucije veže se veca vjerojatnost zaposljavanja, cime se otkrivaju znatne razlike u kvaliteti. Ove institucije pružaju usluge obrazovanja po nižoj cijeni po zaposlenom diplomantu u odnosu na druge visokoskolske ustanove. Novi privatni fakulteti imaju znatno nižu razinu zaposljivosti svojih redovitih i izvanrednih diplomanata, sto vjerojatno ukazuje na niže sposobnosti studenata koji ih upisuju i/ili nižu kvalitetu studijskih programa u koje su ukljuceni.

Economic Growth and Income Convergence in Transition: Evidence from Central Europe

Abstract: The paper examines the evolution of income per capita for a sample of high-income transition countries in the period 1991-2007. The analysis focuses on the dynamics of income per capita convergence throughout the period. We review patterns of income dispersion in Central Europe in a historical perspective and examine the dynamics of convergence over time. We present the model of beta and sigma convergence in augmented Solow model with human capital accumulation. Our evidence suggests that high-income transition countries experienced a period of robust convergence as the income per capita differential, relative to the U.S level, diminished substantially over time. The increase in the stock of human capital contributed substantially to the speed of real convergence.

User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach

Abstract: Purpose – Microblogging platforms are generating an infinite volume of content on various topics. Therefore, traditional marketing methods can hardly be employed for its effective research, but sentiment analysis has recently emerged to cope with this challenge. While considerable academic effort has been devoted to investigating consumer behavior towards green brands, studies explicitly addressing consumer sentiments regarding such brands are still rare. Hence, we apply the sentiment analysis approach to investigate consumer sentiments towards 26 global green brands. Design/Methodology/Approach – First, we collected a random set of user-generated tweets in English that were posted in a six-month period and included at least one of the selected global green brands. When classifying the posts, we extracted polarity information from a passage, resulting in values ranging from positive to negative. Findings and implications – Based on a relative frequency word count, we found that consumers often express their sentiments about products, their characteristics and personal consequences of using them. Next, we analyzed average positive and negative consumer sentiments. As previously demonstrated, most tweets are either not strongly affective or they are ambiguous. Based on such empirical insights, companies can better manage their brand perception on Twitter and other social media, as an integral part of their proactive marketing strategy. Limitation – The study also has some limitations. It has a limited ability to reveal consumer motivations. The lexicon-based method we used may sometimes fail to recognize subtle forms of linguistic expression. Originality – This research builds onto prior studies on green brands by applying sentiment analysis. It adds to the existing knowledge by investigating consumer sentiments towards 26 global green brands.

The Interplay of Expatriates’ Psychological and Social Capital for Knowledge Transfer

Abstract: Expatriate managers are recognised as fundamentally important stakeholders in the process of transferring knowledge between headquarters and subsidiaries in multinational corporations (MNCs). This paper’s goal is to determine how expatriates’ personal capital (i.e. positive psychological capital and social capital) facilitates conventional and reverse knowledge transfer where there are language, cultural and geographical differences between headquarters and subsidiaries. A qualitative multiple case study approach was used to analyse the data, obtained by in-depth interviews with expatriates and managers from three MNCs. The findings suggest that psychological capital supports knowledge transfers in MNCs in two ways: first, directly and, second, through the creation of expatriates’ social capital. This study shows that positive psychological capital dimensions of expatriates (efficacy, resilience and optimism) represent individual level antecedents of knowledge transfer between HQ and subsidiaries, thereby contributing to the literature on expatriates’ boundary spanning role in MNCs. The results also indicate that psychological capital dimensions support creation of structural and relational dimensions of social capital, further enhancing knowledge transfer in MNCs, thereby advancing the literature on the role of expatriates’ social capital in knowledge flows. By observing the relationships in different subsidiary types, this study also provides valuable implications for international knowledge management. DOI: 10.15458/85451.65

Startup Branding Funnel: A New Approach for Developing Startup Brands

Abstract: In the past, branding was generally related to large companies, even multinationals. Today's fierce environment in combination with endless use of information and communication technology has significantly changed the rules in the area of branding. Branding has become an important issue among startups all over the world. This was confirmed in 45 interviews with startup founders and other stakeholders from the entrepreneurial ecosystem spread across four different continents. Discussions with them confirmed our initial proposition, that for today's success in the market, companies need to search not only product-market fit but also brand-market fit. In comparison to larger companies, branding in startups follows the idea of the lean approach; with each iteration, branding responds even more to modern customers. Combining previous knowledge from branding and entrepreneurship area and with the help of in-depth interviews we proposed startup branding funnel (SBFunnel), a new approach for developing startup brands, consisting of four phases and eleven building blocks, that entrepreneurs should follow in order to develop and implement successful brands.