Showing papers in "Journal of Retailing in 2008"

TL;DR: In this article, a dynamic simultaneous equation system is used to characterize the effect of online word-of-mouth (WOM) as both a precursor to and an outcome of retail sales.

TL;DR: In this article, the authors consider a dynamic process that consists of search and purchase phases, in which the total utility of shopping process is determined by the perceived consumer utility toward channel use, which is mainly driven by consumer characteristics.

TL;DR: In this article, a meta-analysis of relationships linking employee job satisfaction to customer satisfaction and perceived service quality in studies that correlate employee data with customer data was conducted, concluding that both relationships are positive and statistically and substantively significant.

TL;DR: In this article, the authors investigated the extent to which such behaviors are relevant in commercial settings and identified rapport-building behaviors commonly used by retail employees in 388 service encounters, including uncommonly attentive, common grounding, and courteous behavior.

TL;DR: In this article, the authors explore when the presence of compensation enhances repurchase intentions after a service failure and evaluate the impact of compensation in different stability and locus of responsibility conditions, finding that compensation is necessary only when the company is responsible for the failure and the failure occurs frequently.

TL;DR: In this article, the authors examined how proposed safeguards may interact with various types of parental involvement in limiting children's willingness to disclose information online, and found that the effectiveness depends on both the type of parental mediation and the particular age group.

TL;DR: In this article, the role of brand equity as a strategy to offset the negative effects of a performance failure was examined, and it was found that high brand equity leads to more favorable satisfaction evaluations and behavioral intentions than low brand equity.

TL;DR: In this article, the expansion of brand meaning within a spectacular, retail environment is explored using an extended case-study method to investigate the World of Coca-Cola brand museum located in Atlanta, Georgia.

TL;DR: In this article, the authors identify exchange characteristics such as average interpurchase time, ratio of product returns, and focused buying as important drivers of cross-buy and the impact of marketing efforts of the firm on crossbuy is also identified.

TL;DR: In this paper, the authors examined the impact of two key constructs, information control and tie strength, on consumers' likelihood of complaining following service failures and reported convergent results from three types of studies (an experiment, a survey, and secondary data).

TL;DR: In this paper, the authors model multiple service providers who use an intermediary to sell an opaque product and find that an opaque good may allow finer segmentation of a service provider's customer base, lead to market expansion, and/or reduce price rivalry.

TL;DR: In this article, the authors present the findings of a study designed to identify which demographic factors are linked to fraudulent returning and present a conceptual model of the psychographic antecedents of fraudulent returning proclivity.

TL;DR: In this article, the authors studied the impact of brand delistings on store switching and brand switching using a controlled online experiment and in-store shopper survey, and they developed and test a conceptual model with several antecedents of consumers' reactions to a brand delisting.

TL;DR: An extensive review of 20+ years of research on small, independent retailers is presented, addressing the lack of construct development and the dearth of theoretical underpinning to much of the research.

TL;DR: In this paper, a multinomial logit model was applied to study the determinants of price, format, and combination strategies for retailers, and the authors determined whether a retailer that makes an initial choice about which policy to implement complies with existing understanding about consumer preferences.

TL;DR: In this paper, the authors examined consumer evaluations of vertical service line extensions and the feedback effects of these extensions on the parent brand, finding that consumers perceive higher risks in step-up extensions than in stepdown extensions, which consequently influences their evaluations of the extensions.

TL;DR: The authors proposed a causal network structure that allows for a formal representation of how context-specific benefits requirements affect consumers' evaluation of decision alternative attributes and empirically test hypotheses derived from the framework, using data on consumers' mental representations of a complex shopping trip decision problem across four shopping contexts that differ in terms of opening hour restrictions and shopping purpose.

TL;DR: In this paper, a field study and a controlled, follow-up experiment are conducted to empirically assess the efficacy of transformational appeals compared to informational appeals in retail settings, and the results suggest that transformational advertising affects consumers' initial retail experiences, but are not effective when a consumption experience is already well defined.

TL;DR: In this paper, a new theory that explains why most franchise systems consist of both franchisee-owned and franchisor-owned units is presented, which is consistent with the ownership redirection hypothesis.

TL;DR: In this paper, the authors present empirical evidence that demand can indeed vary with inventory, and quantifies the magnitude of these inventory effects which are twofold: an inventory decrease for one brand can, first, result in a decrease of demand for the brand and, second, in an increased demand for a competing brand.

TL;DR: In this paper, the authors reviewed 164 articles published in the Journal of Retailing over the 2002-2007 time-span, the period reviewed by Grewal and Levy in their recent article entitled “Retailing Research: Past, Present and Future” [Grewal, Dhruv and Michael Levy (2007), “Passing the Baton, Journal ofRetailing 2001 to 2007,” Journal Of Retailing, 83 (4) (in this issue)] for their content.

TL;DR: The authors investigated the processes underlying consumers' memory-based store price judgments and found that less knowledgeable consumers use the ease with which low-price products are recalled (i.e., the availability heuristic) as a cue to make store price judgment.

TL;DR: The authors investigated the determinants of electronic coupon redemption, employing a large panel dataset for five product categories (detergent, milk, cookies, shampoo, and orange juice) for the period 2003-2005.

TL;DR: In this article, the authors examine the effects of two key relational resources in relationships between retailers and national brand manufacturers, namely trade equity and brand equity, and find that a manufacturer's trade equity has differential effects on the retailer's dependence and commitment to the manufacturer.

TL;DR: This article found that the presence of older consumers affects young adults' attitude to the service as well as their patronage intentions, and that the attitude of young adults towards the service deteriorated with age.

TL;DR: In this paper, the authors investigate how order effects and other market competitive factors work together to attract consumers' attention to online vendors, which is manifested by the time spent on collecting more vendor information, and the probability of a vendor being included in a consumer's consideration set.

TL;DR: In this paper, the authors investigate whether increased awareness of advantages that different forms may have over one another in different usage situations can increase demand for buying both items simultaneously, through an experimental manipulation where participants are provided either with communications that emphasize using the different forms in different situations, or using the same forms in the same situations.

TL;DR: In this article, the authors investigate the relevance of Kirmani and Campbell's typology of persuasion management strategies to one group of identity-vulnerable consumers, heterosexual urban male shoppers of grooming and fashion products.

TL;DR: In this paper, the authors investigate the impact of promotions on channel decisions and profits of manufacturer-controlled and retailer-controlled promotions targeted at consumers, and find that retailers always invest in retailer promotions, while manufacturers may find it optimal to not invest in consumer promotions.

TL;DR: In this article, the authors define what they mean by a significant contribution to the retailing literature and suggest an approach for organizing and articulating a paper's contribution, and conclude by offering a couple of sources of ideas for making significant contributions.