Journal ArticleDOI
Are Product Life Cycles Really Getting Shorter
Reads0
Chats0
TLDR
Barry Bayus as mentioned in this paper reviewed several empirical studies directly or indirectly related to this phenomenon and discusses some empirical examples of life cycles for various products and brands in rapidly evolving categories, finding no strong empirical support for shrinking product life cycles at the industry, product category, product technology, or product model level.About:
This article is published in Journal of Product Innovation Management.The article was published on 1994-09-01. It has received 148 citations till now. The article focuses on the topics: Product category & Product (category theory).read more
Citations
More filters
Journal ArticleDOI
PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices
TL;DR: The most recent survey of best practices for NPD in the U.S. was conducted by Griffin et al. as mentioned in this paper with the goal of determining the current status of NPD practices and performance; understanding how product development has changed from five years ago; determining whether NPD practice and performance differ across industry segments; and investigating process and product development tools that differentiate product development success.
Journal ArticleDOI
Innovation diffusion and new product growth models: A critical review and research directions
TL;DR: In this article, the authors define diffusion as the process of the market penetration of new products and services that is driven by social influences, which include all interdependencies among consumers that affect various market players with or without their explicit knowledge.
Journal ArticleDOI
New service development: areas for exploitation and exploration
TL;DR: The management of new service development (NSD) has become an important competitive concern in many service industries as discussed by the authors, however, NSD remains among the least studied and understood topics in the service management literature.
Journal ArticleDOI
Manufacturing technology and strategy formulation: keys to enhancing competitiveness and improving performance
TL;DR: In this paper, the authors proposed that organizations that invest in advanced manufacturing technology and develop mechanisms for manufacturing managers to participate in strategy formulation will have improved competitive capabilities and better performance than firms that do not.
Journal ArticleDOI
Organisational modes for Open Innovation in the bio-pharmaceutical industry: An exploratory analysis
TL;DR: In this article, the adoption of open innovation in the bio-pharmaceutical industry is investigated, studying through which organisational modes it is put into practice and how these modes are interwoven with the different phases of drug discovery and development process.
References
More filters
Book ChapterDOI
A new product growth model for consumer durables
TL;DR: In this article, a growth model for the timing of initial purchase of new products is proposed, and a behavioral rationale for the model is offered in terms of innovative and imitative behavior.
Journal ArticleDOI
Technical change and the rate of imitation
TL;DR: In this paper, the authors investigated the factors determining how rapidly the use of a new technique spreads from one firm to another and presented a simple model to help explain differences among innovations in the rate of imitation.
Journal ArticleDOI
A simple substitution model of technological change
J.C. Fisher,R.H. Pry +1 more
TL;DR: In this article, a substitution model of technological change based upon a simple set of assumptions has been presented, and the mathematical form of the model is shown to fit existing data in a wide variety of substitutions remarkably well.