Journal ArticleDOI
Charitable programs and the retailer: do they mix?
Reads0
Chats0
TLDR
This article used attribution theory and the gift-giving literature to derive four conditions that may lead cause-marketing efforts to be evaluated more positively: donation situation (disaster vs. ongoing cause), congruency of donations with the firm's core business, effort exerted by the firm, and commitment of the firm to the cause.About:
This article is published in Journal of Retailing.The article was published on 2000-07-01. It has received 772 citations till now. The article focuses on the topics: Cause marketing.read more
Citations
More filters
Posted Content
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
Journal ArticleDOI
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen,C. B. Bhattacharya +1 more
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
Journal ArticleDOI
What We Know and Don't Know About Corporate Social Responsibility: A Review and Research Agenda
Herman Aguinis,Ante Glavas +1 more
TL;DR: In this article, the authors review the corporate social responsibility literature based on 588 journal articles and 102 books and book chapters and offer a multilevel and multidisciplinary theoretical framework that synthesizes and integrates the literature at the institutional, organizational, and individual levels of analysis.
Journal ArticleDOI
The impact of perceived corporate social responsibility on consumer behavior
TL;DR: This article found that low-fit initiatives negatively impact consumer beliefs, attitudes, and intentions no matter what the firm's motivation, and that high-fit, proactive initiatives led to an improvement in consumer belief, attitudes and intentions.
Journal ArticleDOI
Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs
TL;DR: This paper examined the influence of consumers' attributions on corporate outcomes in response to corporate social responsibility (CSR), finding that consumers responded most positively to CSR efforts they judged as values driven and strategic while responding negatively to efforts perceived as stakeholder driven or egoistic.
References
More filters
Journal ArticleDOI
Developing Buyer-Seller Relationships:
TL;DR: For example, this paper pointed out that most of the research and too many of the marketing strategies treat buyer-seller exchange as a primary concern. But, they also pointed out, "too much research and practice have focused persistently on exchange between buyers and sellers".
Book ChapterDOI
Normative Influences on Altruism
TL;DR: In this paper, a theoretical model of personal normative influences on altruism is presented, which suggests that altruistic behavior is causally influenced by feelings of moral obligation to act on one's personally held norms.
Book
The Gift: The Form and Reason for Exchange in Archaic Societies
TL;DR: In this, his most famous work, Marcel Mauss presented to the world a book which revolutionized our understanding of some of the basic structures of society as mentioned in this paper, identifying the complex web of exchange and obligation involved in the act of giving, and called into question many of our social conventions and economic systems.
Book
The World of Goods
Mary Douglas,Baron Isherwood +1 more
TL;DR: The World of Goods as mentioned in this paper is a classic of economic anthropology whose insights remain compelling and urgent, arguing that poverty is caused as much by the erosion of local communities and networks as it is by lack of possessions and contrast small-scale with large-scale consumption in the household.
Journal ArticleDOI
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy:
P. Rajan Varadarajan,Anil Menon +1 more
TL;DR: Cause-related marketing represents the confluence of perspectives from several specialized areas of inquiry such as marketing for nonprofit organizations, the promotion mix, corporate philanthropy, etc..
Related Papers (5)
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
Sankar Sen,C. B. Bhattacharya +1 more
The Company and the Product: Corporate Associations and Consumer Product Responses:
Tom J. Brown,Peter Dacin +1 more
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy:
P. Rajan Varadarajan,Anil Menon +1 more