Q2. What is the purpose of advertising for manufacturer and distribution channel?
According to their conclusion, the aim of advertising for manufacturer and distribution channel (or retailer) is to promote production selling as well as to establish the foundation of recycling in the future.
Q3. What is the contribution of this paper?
The contribution of this paper include two parts: Firstly, it introduces advertisement cooperation into dual-channel CLSC so that the whole model can be more integral and closer to practical condition of economy.
Q4. What is the relationship between the optimal advertising investment and the RSR-RC?
The relationship between optimal advertising investment and RSR-RC depends on advertising effect and is uncertain.( )μ*Φ = − − Φ −d d ks e k A b 8 1o22 1 1 2 2When − < >*Φk A 1 0, 0 d d 2 bo 2 , the optimal advertising investment is a monotonically increasing function with respect to the RSR-RC, so the larger the RSR-RC, the larger the adverting investment.
Q5. What is the relationship between advertising effect and the value of the SC?
In the previous analysis, advertising effect k has a critical value, A1/ , and the relationship between different variables are affected when k is within different ranges.
Q6. What is the relationship between the optimal online price of a retailer and the RSR-RC?
A manufacturer's optimal online price is positively correlated with RSR-RC; the reason for this being that retailers are more active in the recycling of used products as RSR-RC increases.
Q7. What is the difference between the optimal online and offline price?
At the same time, the optimal online or offline price in the SC inevitably decreases until the marginal cost and marginal profit become equal again according to the Law of Diminishing Marginal Returns, which will boost market demand.
Q8. What is the relationship between the manufacturer's profit and the RSR-RC?
Relationship between the manufacturer's profit and the RSRFC/RSR-RCAs shown in Fig. 5, the manufacturer's profit is a monotonically decreasing function with respect to the RSR-RC when the RSR-FC remains unchanged.
Q9. What is the price strategy for O2O dual-channel CLSC?
It solves the optimal pricing issues of O2O dual-channel CLSC with cooperative advertisement, which can be considered as extension for former research.