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Corporate citizenship as a marketing instrument—Concepts, evidence and research directions.
Isabelle Maignan,O. C. Ferrell +1 more
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In this paper, two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing, respectively, for understanding the potential value of Corporate Citizenship as a marketing tool.Abstract:
Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.read more
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Corporate social responsibility and marketing: An integrative framework
Isabelle Maignan,O. C. Ferrell +1 more
TL;DR: In this paper, the authors introduce a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline and discuss the managerial processes needed to monitor, meet, and even exceed, stakeholder norms.
Journal ArticleDOI
Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee
TL;DR: In a survey of 808 Belgian respondents, the actual willingness to pay for fair-trade coffee was measured and it was found that the average price premium that the consumers were willing to paid for a fair- trade label was 10%.
Journal ArticleDOI
The contribution of corporate social responsibility to organizational commitment
TL;DR: In this paper, the authors investigated the relationship between organizational commitment and employee perceptions of corporate social responsibility (CSR) within a model that draws on social identity theory, examining the impact of three aspects of socially responsible behaviour on organizational commitment.
Journal ArticleDOI
Economic Perspectives on Corporate Social Responsibility
TL;DR: The authors synthesize the expanding corporate social responsibility (CSR) literature from an economic perspective and develop a CSR taxonomy that connects disparate approaches to the subject and explore whether CSR should exist and investigate conditions when CSR may produce higher welfare than other public good provision channels.
Journal ArticleDOI
How Corporate Social Responsibility Influences Organizational Commitment
TL;DR: In this paper, the authors analyzed how CSR affects the organizational commitment of employees based on the social identity theory (SIT) and found that CSR to social and non-social stakeholders, employees, and customers were the significant predictors of organizational commitment.
References
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Thomas Donaldson,Lee E. Preston +1 more
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Journal ArticleDOI
Market orientation: Antecedents and consequences
TL;DR: In this paper, the authors address three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and business performance? (3) D...
Journal ArticleDOI
Possessions and the extended self.
TL;DR: In this paper, a variety of evidence is presented supporting this simple and compelling premise and implications for consumer behavior are derived for consumer behaviour because the construct of extended self involves consumer behavior rather than buyer behavior, it appears to be a much richer construct than previous formulations positing a relationship between selfconcept and consumer brand choice.
Journal ArticleDOI
A Three-Dimensional Conceptual Model of Corporate Performance
TL;DR: In this article, a conceptual model that comprehensively describes essential aspects of corporate social performance is presented, and three aspects of the model address major questions of concern to academics and managers alike: What is included in corporate social responsibility? What are the social issues the organization must address? and what is the organization's philosophy or mode of social responsiveness?
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