DeepFM: a factorization-machine based neural network for CTR prediction
Huifeng Guo,Ruiming Tang,Yunming Ye,Zhenguo Li,Xiuqiang He +4 more
- pp 1725-1731
TLDR
This paper shows that it is possible to derive an end-to-end learning model that emphasizes both low- and high-order feature interactions, and combines the power of factorization machines for recommendation and deep learning for feature learning in a new neural network architecture.Abstract:
Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods seem to have a strong bias towards low- or high-order interactions, or require expertise feature engineering. In this paper, we show that it is possible to derive an end-to-end learning model that emphasizes both low- and high-order feature interactions. The proposed model, DeepFM, combines the power of factorization machines for recommendation and deep learning for feature learning in a new neural network architecture. Compared to the latest Wide & Deep model from Google, DeepFM has a shared input to its "wide" and "deep" parts, with no need of feature engineering besides raw features. Comprehensive experiments are conducted to demonstrate the effectiveness and efficiency of DeepFM over the existing models for CTR prediction, on both benchmark data and commercial data.read more
Citations
More filters
Proceedings ArticleDOI
STUNT: Few-shot Tabular Learning with Self-generated Tasks from Unlabeled Tables
TL;DR: This paper proposes a simple yet effective framework for few-shot tabular learning, coined Self-generated Tasks from UNlabeled Tables (STUNT), to self-generate diverse few- shot tasks by treating randomly chosen columns as a target label.
Proceedings ArticleDOI
Metadata Matters in User Engagement Prediction
TL;DR: This paper combines both the basic context features, which have been widely used in existing prediction models, and the metadata feature, which is extracted from the ad using a state-of-the-art deep learning framework, to predict user engagement.
Journal ArticleDOI
xDeepInt: a hybrid architecture for modeling the vector-wise and bit-wise feature interactions
Yachen Yan,Liubo Li +1 more
TL;DR: This paper proposes a new model, xDeepInt, based on a novel network architecture called polynomial interaction network (PIN) which learns higherorder vector-wise interactions recursively and customize a combined optimization strategy to conduct feature selection and interaction selection.
Proceedings ArticleDOI
We Know What You Want: An Advertising Strategy Recommender System for Online Advertising
Liyi Guo,Junqi Jin,Haoqi Zhang,Zhenzhe Zheng,Zhiye Yang,Zhizhuang Xing,Fei Pan,Lvyin Niu,Fan Wu,Haiyang Xu,Chuan Yu,Yuning Jiang,Xiaoqiang Zhu +12 more
TL;DR: Wang et al. as mentioned in this paper proposed a strategy recommender system on Taobao display advertising platform, which indeed increases the advertisers' performance and the platform's revenue, indicating the effectiveness of strategy recommendation for online advertising.
Proceedings ArticleDOI
DMBGN: Deep Multi-Behavior Graph Networks for Voucher Redemption Rate Prediction
TL;DR: Zhang et al. as discussed by the authors proposed a Deep Multi-behavior Graph Networks (DMBGN) model to predict the user-item Click-Through-Rate (CTR) model in E-commerce, where complex structural user-voucher-item relationships are captured by a User-Behavior Voucher Graph (UVG).
References
More filters
Proceedings ArticleDOI
Deep Residual Learning for Image Recognition
TL;DR: In this article, the authors proposed a residual learning framework to ease the training of networks that are substantially deeper than those used previously, which won the 1st place on the ILSVRC 2015 classification task.
Journal Article
Dropout: a simple way to prevent neural networks from overfitting
TL;DR: It is shown that dropout improves the performance of neural networks on supervised learning tasks in vision, speech recognition, document classification and computational biology, obtaining state-of-the-art results on many benchmark data sets.
Proceedings ArticleDOI
Deep Neural Networks for YouTube Recommendations
TL;DR: This paper details a deep candidate generation model and then describes a separate deep ranking model and provides practical lessons and insights derived from designing, iterating and maintaining a massive recommendation system with enormous user-facing impact.
Proceedings ArticleDOI
Factorization Machines
TL;DR: Factorization Machines (FM) are introduced which are a new model class that combines the advantages of Support Vector Machines (SVM) with factorization models and can mimic these models just by specifying the input data (i.e. the feature vectors).
Proceedings ArticleDOI
Restricted Boltzmann machines for collaborative filtering
TL;DR: This paper shows how a class of two-layer undirected graphical models, called Restricted Boltzmann Machines (RBM's), can be used to model tabular data, such as user's ratings of movies, and demonstrates that RBM's can be successfully applied to the Netflix data set.