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Open AccessJournal ArticleDOI

Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model

TLDR
This work presents and tests an anchoring and adjustment-based theoretical model of the determinants of system-specific perceived ease of use, and proposes control, intrinsic motivation, and emotion as anchors that determine early perceptions about the ease ofuse of a new system.
Abstract
Much previous research has established that perceived ease of use is an important factor influencing user acceptance and usage behavior of information technologies. However, very little research has been conducted to understand how that perception forms and changes over time. The current work presents and tests an anchoring and adjustment-based theoretical model of the determinants of system-specific perceived ease of use. The model proposes control (internal and external--conceptualized as computer self-efficacy and facilitating conditions, respectively), intrinsic motivation (conceptualized as computer playfulness), and emotion (conceptualized as computer anxiety) as anchors that determine early perceptions about the ease of use of a new system. With increasing experience, it is expected that system-specific perceived ease of use, while still anchored to the general beliefs regarding computers and computer use, will adjust to reflect objective usability, perceptions of external control specific to the new system environment, and system-specific perceived enjoyment. The proposed model was tested in three different organizations among 246 employees using three measurements taken over a three-month period. The proposed model was strongly supported at all points of measurement, and explained up to 60% of the variance in system-specific perceived ease of use, which is twice as much as our current understanding. Important theoretical and practical implications of these findings are discussed.

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Journal ArticleDOI

A study of mobile banking loyalty in Iran

TL;DR: The results revealed that "system compatibility" was found to be the main factor affecting users' attitudes towards use of mobile banking, and "Perceived usefulness" mediated the relationship between ease of use and users' attitude.
Journal ArticleDOI

Mobile advertising

TL;DR: The study explores factors that influence consumers' behavioral intention (BI) to use m-advertising by proposing an extension of UTAUT, FC and PEJ model with personal innovativeness in information technology, perceived enjoyment (PEJ) and mobile skillfulness (MS).
Journal ArticleDOI

The role of perceived resources in online learning adoption

TL;DR: The results of the study confirm the original TAM findings that perceived usefulness and perceived ease of use are positively associated with behavioral intention and partially support that perceived resources have impacts on online learning adoption.
Journal ArticleDOI

Sharing Knowledge in Social Q&A Sites: The Unintended Consequences of Extrinsic Motivation

TL;DR: The study conducted with data collected from a large social Q&A site consisting of multiple online communities with millions of registered users shows that the effect of enjoyment in helping others on attitude toward knowledge sharing is undermined by virtual organizational rewards, while the effectof knowledge self-efficacy on attitude towards knowledge sharing are undermined by reciprocity.
Journal ArticleDOI

Shopping intention at AI-powered automated retail stores (AIPARS)

TL;DR: In this paper, the authors examined the antecedents of consumers' intention to shop at AI-Powered Automated Retail Stores and found that the Innovativeness and Optimism of consumers affect the perceived ease and perceived usefulness.
References
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Journal ArticleDOI

The theory of planned behavior

TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.

Perceived Usefulness, Perceived Ease of Use, and User

TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI

Perceived usefulness, perceived ease of use, and user acceptance of information technology

TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
Book

Judgment Under Uncertainty: Heuristics and Biases

TL;DR: The authors described three heuristics that are employed in making judgements under uncertainty: representativeness, availability of instances or scenarios, and adjustment from an anchor, which is usually employed in numerical prediction when a relevant value is available.
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