Journal ArticleDOI
Factors affecting attitudes toward private labels and promoted brands
Tsung-Chi Liu,Chung-Yu Wang +1 more
TLDR
In this article, the authors examined whether promoted brands and private labels attract different or similar consumers through psychographics and store image that drive purchase attitudes for these brands, and they concluded that the impacts of demographics on the two types of purchase attitudes are weakly funneled through psychographic.Abstract:
This work examines whether promoted brands and private labels attract different or similar consumers through psychographics and store image that drive purchase attitudes for these brands. The results using regression analysis demonstrate that these attitudes are driven by differences in psychographics and store image. Attitude toward promoted brands is characterised by positive store image, smart shopper self-perception, need for affiliation, and money attitude regarding power-prestige and anxiety. Private label attitude is characterised by more positive store image, and money attitude regarding retention and distrust. Noticeably, the conclusion of Ailawadi et al. (2001) regarding the indirect effect of demographics on the feasibility of using store brands and national brand promotions via psychographics appears weak, since we conclude that the impacts of demographics on the two types of purchase attitudes are weakly funneled through psychographics.read more
Citations
More filters
The Achieving Society
TL;DR: The authors argued that cultural customs and motivations, especially the motivation for achievement, are the major catalysts of economic growth and proposed a plan to accelerate economic growth in developing countries by encouraging and supplementing their achievement motives through mobilizing the greater achievement resources of developed countries.
Journal ArticleDOI
From the retail brand to the retail‐er as a brand: themes and issues in retail branding research
Steven Burt,Keri Davies +1 more
TL;DR: A review of the existing research themes in the area of retail branding, and note how these have developed as the conceptualisation of "branding" in retailing has itself evolved is presented in this article.
Journal ArticleDOI
Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research
TL;DR: In this paper, the authors focus on the corpus of empirical and theoretical PLB-related scholarly research from the past two decades, and distill the gains retailers and manufacturers may realize from PLBs and the factors that encourage PLB profitability.
Journal ArticleDOI
Consumer attitudes towards a European retailer's private brand food products: an integrated model of Taiwanese consumers
TL;DR: In this article, the authors proposed a model that integrates consumer characteristics (price consciousness, perceived PB quality, perceived risk and familiarity with PB) that influence PB attitude and purchase intention in Taiwan.
Journal ArticleDOI
Predicting Chinese consumers' purchase intentions for imported soy‐based dietary supplements
TL;DR: Wang et al. as discussed by the authors modeled Chinese consumers' purchase intentions for imported soy-based dietary supplements (DS) based on the theory of planned behavior (TPB) and the health belief model (HBM).
References
More filters
Journal ArticleDOI
The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
Reuben M. Baron,David A. Kenny +1 more
TL;DR: This article seeks to make theorists and researchers aware of the importance of not using the terms moderator and mediator interchangeably by carefully elaborating the many ways in which moderators and mediators differ, and delineates the conceptual and strategic implications of making use of such distinctions with regard to a wide range of phenomena.
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Posted Content
The Achieving Society
TL;DR: This article argued that cultural customs and motivations, especially the motivation for achievement, are the major catalysts of economic growth and proposed a plan to accelerate economic growth in developing countries by encouraging and supplementing their achievement motives through mobilizing the greater achievement resources of developed countries.
Journal ArticleDOI
Mental Accounting and Consumer Choice
TL;DR: It’s time to get used to the idea that there is no such thing as a “right answer” to everything.
Related Papers (5)
Consumer-level factors moderating the success of private label brands
Rajeev Batra,Indrajit Sinha +1 more