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Open AccessJournal ArticleDOI

Findings---Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival

Dmitri G. Markovitch, +1 more
- 01 Jul 2008 - 
- Vol. 27, Iss: 4, pp 717-729
TLDR
It is found that abnormal returns are strongly positive in the year prior to takeoff, thus suggesting an important signal of the takeoff, and that negative abnormal returns in theyear of takeoff and one year after takeoff increase the hazard of market exit by 9.5 times.
Abstract
We evaluate whether stock prices can predict the sales takeoff and the long-term survival of firms at takeoff. We find that abnormal returns are strongly positive in the year prior to takeoff, thus suggesting an important signal of the takeoff. Moreover, we find that negative abnormal returns in the year of takeoff and one year after takeoff increase the hazard of market exit by 9.5 times relative to firms without these negative abnormal returns. We discuss the implications of these findings for managers and researchers.

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Citations
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Journal ArticleDOI

Marketing Alliances, Firm Networks, and Firm Value Creation

TL;DR: In this article, the authors investigated whether the characteristics of a firm's network of alliances affect the firm value created from the announcement of a new marketing alliance, and found that network centrality, network density, network efficiency, network reputation, and marketing alliance capability influence firm value creation.

the impact of a product-harm crisis on marketing effectiveness

TL;DR: In this article, a case study of an Australian product-harm crisis faced by Kraft peanut butter was used to quantify the consequences of this crisis on base sales, and on own-and cross-brand short-and long-term effectiveness.
Journal ArticleDOI

Event study methodology in the marketing literature: an overview

TL;DR: Event studies examine stock price movements around corporate events as discussed by the authors, which can be voluntary firm announcements (e.g., new product introduction, alliance formation, channel restructuring) or announcements made by other entities such as regulatory bodies or competitors.
Journal ArticleDOI

Does Academic Research Help or Hurt MBA Programs

TL;DR: In this paper, the authors investigated the short and long-term effects of academic research in 57 business schools over 18 years on academics', recruiters', and applicants' perceptions as well as on the schools' education performance with current students.
References
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Book ChapterDOI

Regression Models and Life-Tables

TL;DR: The analysis of censored failure times is considered in this paper, where the hazard function is taken to be a function of the explanatory variables and unknown regression coefficients multiplied by an arbitrary and unknown function of time.
Journal ArticleDOI

Common risk factors in the returns on stocks and bonds

TL;DR: In this article, the authors identify five common risk factors in the returns on stocks and bonds, including three stock-market factors: an overall market factor and factors related to firm size and book-to-market equity.
Journal ArticleDOI

On Persistence in Mutual Fund Performance

Mark M. Carhart
- 01 Mar 1997 - 
TL;DR: Using a sample free of survivor bias, this paper showed that common factors in stock returns and investment expenses almost completely explain persistence in equity mutual fund's mean and risk-adjusted returns.
Journal ArticleDOI

The behavior of stock market prices

Journal ArticleDOI

A New Product Growth for Model Consumer Durables

TL;DR: A growth model for the timing of initial purchase of new products is developed and tested empirically against data for eleven consumer durables, and a long-range forecast is developed for the sales of color television sets.
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