Journal ArticleDOI
Green products and corporate strategy: an empirical investigation
TLDR
In this paper, a conceptual model was proposed and was subjected to empirical verification with the use of a survey of metropolitan and regional households in Victoria, Australia, using both descriptive measures and exploratory factor analysis to identify and validate the items contributing to each component in the model.Abstract:
Purpose – The purpose of the study is to examine the influence of multiple factors on the green purchase intention of customers in Australia.Design/methodology/approach – A conceptual model is proposed and was subjected to empirical verification with the use of a survey of metropolitan and regional households in Victoria, Australia. The data were analyzed using both descriptive measures and exploratory factor analysis to identify and validate the items contributing to each component in the model. AMOS structural modeling was used to estimate the measure of respondents' overall perception of green products and their intention to purchase.Findings – The results indicate that customers' corporate perception with respect to companies placing higher priority on profitability than on reducing pollution and regulatory protection were the significant predictors of customers' negative overall perception toward green products. The only positive contribution to customers' perception was their past experience with th...read more
Citations
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Journal ArticleDOI
Consumer purchase intention for organic personal care products
Hee Yeon Kim,Jae-Eun Chung +1 more
TL;DR: In this article, the authors used the theory of planned behavior to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, and they found that environmental consciousness and appearance consciousness positively influence attitude toward buying organic products.
Journal ArticleDOI
Identifying the green consumer: A segmentation study
TL;DR: In this article, the identification of distinct market segments with different sensitivities to environmental matters is discussed. And the possible implications of these results for the marketing strategies of companies are also discussed.
Journal ArticleDOI
Factors affecting consumers’ green product purchase decisions
Prashant Kumar,Bhimrao Ghodeswar +1 more
TL;DR: In this article, the authors employed a survey-based method to test a theoretically grounded set of hypotheses and found that respondents possess willingness to support environmental protection, realization of environmental responsibilities, and inclination towards searching green product-related information and learning a...
Journal ArticleDOI
A framework identifying the gaps between customers' expectations and their perceptions in green products
Shih Chang Tseng,Shiu Wan Hung +1 more
TL;DR: In this article, the authors adopt the service quality model for drafting a model describing the gaps existing between consumers' expectations and their perceptions, and adopt the notion of SERVQUAL instrument to develop a green product instrument for measuring these gaps.
Journal ArticleDOI
New or recycled products: how much are consumers willing to pay?
TL;DR: In this paper, the effect of product category on consumers' willingness to pay premium prices was studied for seven different product categories (n=49) and it was found that consumers will switch from a recycled product to a new product within a smaller range of price for products with high functional risk.
References
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Journal ArticleDOI
Toward a New Conception of the Environment-Competitiveness Relationship
TL;DR: In this article, the authors argue that the trade-off between environmental regulation and competitiveness unnecessarily raises costs and slows down environmental progress, and that instead of simply adding to cost, properly crafted environmental standards can trigger innovation offsets, allowing companies to improve their resource productivity.
Journal ArticleDOI
A Resource-Based Perspective On Corporate Environmental Performance And Profitability
Michael V. Russo,Paul A. Fouts +1 more
TL;DR: The authors found that environmental performance and economic performance are positively linked and that industry growth moderate the relationship, with the returns to environmental performance higher in high-growth industries, concluding that it pays to be green.
Green and Competitive: Ending the Stalemate
TL;DR: The Dutch flower industry has responded to its environmental problems by developing a closed-loop system to reduce the risk of infestation, reducing the need for fertilizers and pesticides, and improving product quality as mentioned in this paper.
Journal ArticleDOI
Green consumers in the 1990s: Profile and implications for advertising
TL;DR: In this paper, a profile of the ecologically conscious consumer was developed from the responses of 582 adult consumers to a nationwide survey (n = 1,302), and the consumers' belief that they, as individuals, can help solve environmental problems (perceived consumer effectiveness) was found to be the best predictor of ECCB.