Journal ArticleDOI
How Does Framing Strategy Affect Evaluation of Culturally Mixed Products? The Self–Other Asymmetry Effect
TLDR
This paper examined the effect of bicultural framing strategy on the evaluation of culturally mixed products (CMPs) and demonstrated a self-other asymmetry effect in the CMP evaluation, which leads to less favorable evaluation of CMPs relative to the home-culture foreign-culture strategy in which the home culture "modifies" the foreign culture.Abstract:
The article examines the effect of bicultural framing strategy on the evaluation of culturally mixed products (CMPs). Across two experiments, we demonstrate a self–other asymmetry effect in the CMP evaluation. Specifically, we examine the “foreign-culture home-culture” strategy in which the foreign culture “modifies” the home culture. This phenomenon leads to less favorable evaluation of CMPs relative to the “home-culture foreign-culture” strategy in which the home culture “modifies” the foreign culture. Furthermore, the findings show that consumers’ perception of cultural intrusion mediates the effect of framing strategy on CMP evaluation. We also identify the boundary condition wherein the self–other asymmetry is attenuated when people focus their judgment on facts (as opposed to motivation).read more
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Journal ArticleDOI
How Does Culture Matter in the Face of Globalization
Ying-yi Hong,Bobby K. Cheon +1 more
TL;DR: This article explores how culture and individual differences, such as a belief in racial essentialism, critically shape reactions to intercultural contact and sheds light on recent geopolitical and societal shifts that reflect an increased backlash against rising globalization and cultural diversity.
Journal ArticleDOI
Advancing Our Understanding of Culture Mixing
TL;DR: In this article, culture mixing refers to the coexistence of representative symbols of different cultures in the same space at the same time, and is defined as the "coexistence of two cultures in a shared space".
Journal ArticleDOI
Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect
TL;DR: The authors examined the conditions that govern integrative and exclusionary reactions to cultural hybrid products with sufficient detail within an emerging market setting, and found that the conditions for cultural hybrid product integration and exclusion are different in different contexts.
Journal ArticleDOI
The diversity of cultural diversity: Psychological consequences of different patterns of intercultural contact and mixing
Bobby K. Cheon,Bobby K. Cheon +1 more
TL;DR: In this article, the psychological consequences of culture mixing can be understood through consideration of the specific form of mixing involved and the fundamental psychological functions that cultures (particularly heritage cultures) fulfill.
Journal ArticleDOI
How global brands incorporate local cultural elements to improve brand evaluations: A perspective on cultural mixing
Chunyan Nie,Tao Wang +1 more
TL;DR: In this paper, the effect of the interpretation strategy of cultural mixing on consumers' evaluations of global brands that incorporate local cultural elements was examined, and it was found that consumers have a low level of polyculturalist beliefs.
References
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Journal ArticleDOI
“What Is It?” Categorization Flexibility and Consumers' Responses to Really New Products
TL;DR: This article used two experiments to demonstrate how consumers use cues from multiple categories to develop expectations about and preferences for new products and found that the first plausible category label provided to the consumer significantly influences their categorizations, expectations, and preferences.
Journal ArticleDOI
Multicultural Experience, Idea Receptiveness, and Creativity
Angela K.-Y. Leung,Chi-Yue Chiu +1 more
TL;DR: This paper found that exposure to multicultural experiences is positively related to the likelihood of engaging in some creativity-supporting processes, such as the generation of unconventional ideas and receptiveness to ideas originated from foreign cultures.
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Inside the mind reader's tool kit: projection and stereotyping in mental state inference.
TL;DR: A model is developed, claiming that when perceivers assume an initial general sense of similarity to a target, they engage in greater projection and less stereotyping, and raises questions about moderators of stereotyping and projection in social judgment.
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When concepts combine
TL;DR: A computational level account of how people combine concepts is presented, and this account is used to evaluate current models of conceptual combination and shows that the interpretation of nominal metaphors involves these processes as well.
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Valuing thoughts, ignoring behavior: The introspection illusion as a source of the bias blind spot
Emily Pronin,Matthew B. Kugler +1 more
TL;DR: The authors found that participants considered introspective information more than behavioral information for assessing bias in themselves, but not others, and that the blind spot persisted when observers had access to the introspections of the actor whose bias they judged.