Journal ArticleDOI
‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
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TLDR
In this article, the authors argue that conspicuous consumption may play the role of elevating one's own perception of economic well-being and hypothesize the effect to be higher for the households in the bottom of the pyramid (BOP).About:
This article is published in Journal of Business Research.The article was published on 2017-05-30. It has received 57 citations till now. The article focuses on the topics: Conspicuous consumption.read more
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Aspirational consumption at the bottom of pyramid: A review of literature and future research directions
TL;DR: In this article, the authors conduct a systematic literature review and synthesise the literature on aspirational consumption in BOP contexts to gain a comprehensive understanding of it and suggest insightful directions for further research on Aspirational Consumption.
Journal ArticleDOI
The phenomenon of purchasing second-hand products by the BOP consumers
TL;DR: In this article, the authors explored the motivations and consequences of purchasing second-hand (SH) products by the rural and sub-urban (RSU) base of the pyramid (BOP) consumers using a qualitative phenomenological approach.
Journal ArticleDOI
Nature of brand love: examining its variable effect on engagement and well-being
TL;DR: In this article, the authors investigated the effect of duration of use on the relationship between consumers' engagement and brand love and found that the latter has a significant impact on all dimensions of customer engagement.
Journal ArticleDOI
An investigation of the diners’ brand love in the value co-creation process
Muhammad Junaid,Muhammad Junaid,Khalid Hussain,Khalid Hussain,Muhammad Mansoor Asghar,Muzhar Javed,Fujun Hou,Liutiantian +7 more
TL;DR: In this paper, the authors investigate the precursors and consequences of brand love in the process of service co-creation in the hospitality sector by taking diners' participation and perceived value as antecedents and three types of diners" well-being as the outcomes of brands' love in a Chinese hotpot cuisine restaurant.
Journal ArticleDOI
Challenges and opportunities for marketers in the emerging markets
TL;DR: In this paper, a special issue on comparative consumer behavior and marketing strategy in emerging markets is presented, which not only extends the growing research on this important topic but also pushes the agenda for making the field of marketing into a truly global discipline, by not just replicating established theories and models but also identifying the limitations of the existing theories and extending these to provide fresh insights.
References
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Book
Development as Freedom
TL;DR: In this paper, Amartya Sen quotes the eighteenth century poet William Cowper on freedom: Freedom has a thousand charms to show, That slaves howe'er contented, never know.
Book
The Theory of the Leisure Class
TL;DR: The Pecuniary standard of living is defined in this paper as "conspicuous leisure, conspicuous consumption, and higher learning as an expression of the pecuniary culture".
Book ChapterDOI
Does Economic Growth Improve the Human Lot? Some Empirical Evidence
TL;DR: In this article, the authors discuss the association of income and happiness and suggest a Duesenberry-type model, involving relative status considerations as an important determinant of happiness.
Journal Article
The Theory Of The Leisure Class
TL;DR: The Pecuniary standard of living is defined in this paper as "conspicuous leisure, conspicuous consumption, and higher learning as an expression of the pecuniary culture".
Book
Happiness: Lessons from a New Science
TL;DR: In this new edition of his landmark book, Richard Layard shows that there is a paradox at the heart of our lives as discussed by the authors, which is not just anecdotally true, it is the story told by countless pieces of scientific research.