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Improving the business impact of foresight
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TLDR
The Macro Trends team at Deutsche Bank Research has developed a ‘trend map’ which provides a conceptual aggregation of trends – to provide orientation for decision-makers and stakeholders.Abstract:
Achieving an impact on business decision-makers with foresight does not appear to be an easy task. Therefore, the Macro Trends team at Deutsche Bank Research has formulated some criteria to guide foresight projects. They should aim to produce plausibility, provide convenience and inspiration as well as an appropriate time perspective with regard to the content of foresight results. In addition, a structured way of producing and delivering foresight, a seamless inclusion in organisational procedures, a high level of interaction with decision-makers, ideational entrepreneurship, innovation regarding communication with business people, and persistence and synchronisation with the business organisation are the key criteria for achieving a higher impact from foresight projects. To live up to these criteria, the Macro Trends team has developed a ‘trend map’ which provides a conceptual aggregation of trends – to provide orientation for decision-makers and stakeholders.read more
Citations
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Navigating foresight in a sea of expectations: lessons from the sociology of expectations
TL;DR: The phenomenon that socio-technical developments are saturated with formal and informal anticipations is investigated and the implications of this condition for foresight are discussed.
Journal ArticleDOI
Corporate Foresight and its Impact on Firm Performance: A Longitudinal Analysis
René Rohrbeck,Menes Etingue Kum +1 more
TL;DR: In this paper, the authors developed a model that judges a firm's future preparedness by assessing the need for corporate foresight (CF) and comparing it to the maturity of its CF practices.
Journal ArticleDOI
Integrated roadmaps and corporate foresight as tools of innovation management: The case of Russian companies
TL;DR: In this paper, an approach of combining Foresight and integrated roadmapping for corporate innovation management is presented. And the authors apply the suggested approach through case studies of major Russian companies in the oil & gas, energy, and aviation sectors.
Posted Content
Exploring Value Creation from Corporate-Foresight Activities
TL;DR: In this article, the authors identify four success criteria for corporate foresight activities: foresighters committed to creating value, participation of internal stakeholders, analysis that follows a systemic logic, and methods and processes that are tailored to companies' needs.
Journal ArticleDOI
From priority-setting to articulation of demand: Foresight for research and innovation policy and strategy
TL;DR: In this paper, the authors address the application of foresight to research and innovation policy and strategy and show an evolution away from a traditional focus on broad-based technological priority setting to a much more focussed and adapted set of applications.
References
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Probing the future: Mobilising foresight in multiple-product innovation firms
TL;DR: In this paper, the authors explore the different processes through which a high-performing new product design consultancy probes into the future aiming to identify possible avenues for product development and potentially define trends in multiple industries.
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Scenarios to challenge strategic paradigms: Lessons from 2025
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Journal ArticleDOI
Challenges for corporate foresight: towards strategic prospective through scenario thinking
TL;DR: In this paper, the authors suggest that the global changes now washing over the people are probably far more profound than is commonly understood, demanding a new mindset on the part of corporate organisations.
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