Journal ArticleDOI
Integrating the voice of the consumer within the value chain: a focus on value‐based labelling communications in the fresh‐meat sector
TLDR
In this article, the authors used both in-depth interviews and a postal survey of 1,000 fresh-meat consumers based in Scotland to investigate how coordinators of value-based labeling schemes might integrate the voice of the consumer within the freshmeat value chain.Abstract:
Superior knowledge of customers’ perceptions of value is recognised as a critical success factor in today's competitive marketplace. Despite this, the voice of the consumer is often poorly integrated within the value chain, the UK fresh‐meat sector being one example. This supply chain has attempted to add value through the implementation of value‐based labelling schemes. Few studies, however, have assessed the value created for consumers. Using both in‐depth interviews and a postal survey of 1,000 fresh‐meat consumers based in Scotland, this paper offers a strategic insight into how coordinators of value‐based labelling schemes might integrate the voice of the consumer within the fresh‐meat value chain. Structural equation models are used to develop marketing recommendations. The main attitudes driving consumer purchases of fresh meat bearing a value‐based label are identified and the market potential for further differentiation of each value‐based label is examined. Future research opportunities are also explored.read more
Citations
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The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food
TL;DR: In this article, the authors examined the roles of health consciousness, food safety concern and ethical self-identity in predicting attitude and purchase intention within the context of organic produce and found that food safety was the most important predictor of attitude while health consciousness appears to be the least important motive in contrast to findings from some previous research.
Journal ArticleDOI
Modeling the factors affecting rural consumers' purchase of organic and free-range produce: a case study of consumers' from the Island of Arran in Scotland, UK.
TL;DR: The authors investigated the role of personal, product related and economic factors in predicting rural consumers' attitudes and purchase intentions towards organic and free-range produce and found that attitude is explained by consumers' food safety concern, ethical lifestyle and price perceptions.
Journal ArticleDOI
Exploring the relationship between consumer knowledge and purchase behaviour of value‐based labels
Morven G. McEachern,Gary Warnaby +1 more
TL;DR: The authors explored the relationship between knowledge, openness to experience (i.e., validated personality trait related to intellectual capability) and purchase behavior of food products bearing value-based labels and found that product knowledge plays a significant role in aiding purchase decisions.
Journal ArticleDOI
Food Scares and Trust: A European Study
TL;DR: This paper explored the complex interactions between the determinants of food purchase under risk using the SPARTA model, based on the theory of planned behaviour, and estimated through a combination of multivariate statistical techniques.
Journal ArticleDOI
Contextual and methodological issues in COO studies
Suku Bhaskaran,Nishal Sukumaran +1 more
TL;DR: In this paper, the authors investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers' beliefs and purchase intentions, and conclude that the observed variations and contradictions hinder generalisation and theory building.
References
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