Journal ArticleDOI
Market orientation, job satisfaction, product quality, and firm performance: Evidence from China
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The results of a survey of 2,754 employees from 180 firms in China show that organization‐level MO culture leads to unit‐ level MO behavior, which improves employee‐level job satisfaction and then product quality, which in turn fosters organizational performance.Abstract:
This article examines the processes by which market orientation (MO) affects performance using a cross-level approach. The results of a survey of 2,754 employees from 180 firms in China show that organization-level MO culture leads to unit-level MO behavior, which improves employee-level job satisfaction and then product quality, which in turn fosters organizational performance. In particular, MO behavior fully mediates the effects of MO culture on employee satisfaction, product quality, and organizational performance. Leadership quality strengthens the effect of MO culture on unit-level MO behavior. Moreover, MO behavior enhances firm performance indirectly through employee job satisfaction and product quality. Copyright © 2008 John Wiley & Sons, Ltd.read more
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Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
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Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence:
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Journal ArticleDOI
The Effect of a Market Orientation on Business Profitability
John C. Narver,Stanley F. Slater +1 more
TL;DR: In this paper, the authors have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of market orientation.
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