Journal ArticleDOI
Marketing Educational Institutions: Implications for Administrators
TLDR
A trend towards a more competitive educational system which is obvious in several countries is expected to increase the rates at which schools, colleges, and universities respond to their environments and to enhance their creativity and innovativeness as discussed by the authors.Abstract:
A trend towards a more competitive educational system which is obvious in several countries is expected to increase the rates at which schools, colleges, and universities respond to their environments and to enhance their creativity and innovativeness. To achieve these objectives, various strategies, such as open‐boundary admission policies, have been adopted. Consequently, educational institutions are beginning to adopt marketing strategies to attract students, staff, and funds. This adoption of marketing has several implications. These include harmonising a marketing philosophy with the institutional mission, creating appropriate organisational structures, and implementing marketing strategies.read more
Citations
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Journal ArticleDOI
International students' decision‐making process
TL;DR: In this paper, a theoretical model that integrates the different groups of factors which influence the decision-making process of international students, analysing different dimensions of this process and explaining those factors which determine students' choice is presented.
Journal ArticleDOI
International marketing of British education: research on the students’ perception and the UK market penetration
Frances Ekwulugo,Arnaz Binsardi +1 more
TL;DR: In this article, the authors investigated international students' perception about the UK education and the UK performance in the world markets for international education and found that the UK achieved only a marginal growth with declining market penetration.
Journal ArticleDOI
Strategic Planning in Higher Education: Who Are the Customers
TL;DR: In this article, the authors assess the degree to which higher education institutions are aware of the complexity of the student's role and whether this complexity is considered in the development of an institutions mission statement.
Journal ArticleDOI
The marketing strategies of universities in the United Kingdom
Peter Naudé,Jonathan Ivy +1 more
TL;DR: In this article, the authors report on how these institutions perceive their marketing task, and also the extent to which these two traditionally different sectors agree on the role marketing plays in their sector.
Journal ArticleDOI
Three Levels of Push-Pull Dynamics among Chinese International Students' Decision to Study Abroad in the Canadian Context
TL;DR: The authors proposed a hybrid of three levels of push-pull dynamics (micro−individual decision-making, meso−academic marketing, and macro−national marketing) to paint a more accurate picture of student migration flows.
References
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MonographDOI
The higher education system : academic organization in cross-national perspective
TL;DR: Clark identifies the basic elements common to all such systems, and proceeds to thematic comparisons among a number of countries as mentioned in this paper, and concludes that they can be classified into three broad categories.
Journal ArticleDOI
Is Your Company Marketing Oriented
TL;DR: In recent years, corporate management has come to recognise that the most successful companies are those with a clear marketing orientation.
Journal ArticleDOI
The Education Reform Bill ‐ 44 years of progress?
TL;DR: In this paper, the Education Reform Bill is contrasted with the 1944 Education Act, especially in regard to the schools sector and the responsibilities of local education authorities (LEAs), and the contrast is examined specifically in relationship to policies for access to education, where a right based on citizenship is compared with the differential opportunities required by a market place.
Journal ArticleDOI
Alberta Political Economy in Crisis: Whither Education?
A. M. Decore,R. S. Pannu +1 more