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Mindsets shape consumer behavior
Mary C. Murphy,Carol S. Dweck +1 more
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TLDR
The authors argue that people with a fixed or growth mindset are more likely to seek products and brands in line with their goals to burnish their self-image and demonstrate their positive qualities.About:
This article is published in Journal of Consumer Psychology.The article was published on 2016-01-01. It has received 166 citations till now. The article focuses on the topics: Mindset & Consumer behaviour.read more
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Mind the mindset! The interaction of proactive personality, transformational leadership and growth mindset for engagement at work
TL;DR: In this article, the authors analyze whether and how employees' proactive personality is related to work engagement and propose that this relationship is moderated by a three-way interaction between proactive personality × transformational leadership × growth mindset.
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In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats
TL;DR: In this article, the authors present a conceptual tapestry to connect the articles appearing in the Journal of Consumer Research (JCR) issue to provide a point of departure for researchers seeking to enhance the understanding of how consumers and markets collectively respond over the short and long term to threats that disrupt consumers' routines, lives, or even the fabric of society.
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The Fresh Start Mindset: Transforming Consumers’ Lives
TL;DR: The fresh start mindset as mentioned in this paper is defined as a belief that people can make a new start, get a new beginning, and chart a new course in life, regardless of their past or present circumstances.
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20 Years of brand personality: a bibliometric review and research agenda
TL;DR: In this article, the current status of brand personality research is analyzed by applying bibliometric co-citation meta-analysis, and a set of research questions are proposed to be considered for future research.
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Consumer mindsets and self-enhancement: Signaling versus learning
TL;DR: In this article, the authors provide conceptual and contextual clarity into the signaling mechanism and the process/outcome focus by identifying relevant and meaningful consumer contexts, consider the unique theoretical contributions implicit theory may make to the field of consumer psychology, and suggest potential solutions for important methodological challenges researchers and practitioners may face when implementing the mindsets framework.
References
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Journal ArticleDOI
A social-cognitive approach to motivation and personality
Carol S. Dweck,Ellen L. Leggett +1 more
TL;DR: In this article, the authors present a research-based model that accounts for these patterns in terms of underlying psychological processes, and place the model in its broadest context and examine its implications for our understanding of motivational and personality processes.
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Dimensions of Brand Personality
TL;DR: Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,... as mentioned in this paper
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Dimensions of Brand Personality
TL;DR: In this article, the authors developed a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness).
Book
Self-theories: Their Role in Motivation, Personality, and Development
TL;DR: Theories of intelligence create high and low effort as mentioned in this paper... Theories and goals predict Self-Esteem Loss and Depressive Reactions, and why confidence and success are not enough.
Book
Delivering Quality Service : Balancing Customer Perceptions And Expectations
TL;DR: In this paper, the authors construct a model that, by balancing a customer's perceptions of the value of a particular service with the customer's need for that service, provides theoretical insight into customer expectations and service delivery.