Journal ArticleDOI
Mining web browsing patterns for E-commerce
Qinbao Song,Martin Shepperd +1 more
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This paper views the topology of a Web site as a directed graph, and uses a user's access information on all URLs of aWeb site as features to characterize the user and use all users' access Information on a URL as featuresto characterize the URL.About:
This article is published in Computers in Industry.The article was published on 2006-09-01. It has received 78 citations till now. The article focuses on the topics: Static web page & Web page.read more
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Proceedings ArticleDOI
Web Data Mining research: A survey
TL;DR: The aim of this paper is to provide past, current evaluation and update in each of the three different types of web mining i.e. web content mining, web structure mining and web usages mining and outlines key future research directions.
Journal ArticleDOI
Web mining: a survey of current research, techniques, and software
Qingyu Zhang,Richard S. Segall +1 more
TL;DR: Current advances in each of the three different types of web mining are reviewed in the categories of web content mining, web usage mining, and web structure mining.
Journal ArticleDOI
Technologies in support of mass customization strategy: Exploring the linkages between e-commerce and knowledge management
TL;DR: The linkage between e-commerce and knowledge management can support firms as they gather customer preferences and evaluate the data to advance mass customization, according to a profile for firms to assess their readiness for mass customization.
Journal ArticleDOI
Online purchaser segmentation and promotion strategy selection: evidence from Chinese E-commerce market
TL;DR: This paper built an empirical model to estimate the sensitivity of each type of online purchasers to three mainstream promotion strategies (discount, advertising and word-of-mouth), and found that economical purchasers are the most sensitive to discount promotion; direct purchaser are themost sensitive to advertising promotion; and active-star purchaser are theMost sensitive to word- of-mouth promotion.
Journal ArticleDOI
Dynamic Recommendation System Using Web Usage Mining for E-commerce Users
Prajyoti Lopes,Bidisha Roy +1 more
TL;DR: Action based rational recommendation technique is proposed that makes use of lexical patterns to generate item recommendation and proves that it yield good quality accuracy and minimizes limitations of traditional recommendation system.
References
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Book
Fuzzy sets
TL;DR: A separation theorem for convex fuzzy sets is proved without requiring that the fuzzy sets be disjoint.
Proceedings ArticleDOI
Mining sequential patterns
TL;DR: Three algorithms are presented to solve the problem of mining sequential patterns over databases of customer transactions, and empirically evaluating their performance using synthetic data shows that two of them have comparable performance.
Journal ArticleDOI
Web usage mining: discovery and applications of usage patterns from Web data
TL;DR: Web usage mining is the application of data mining techniques to discover usage patterns from Web data, in order to understand and better serve the needs of Web-based applications as mentioned in this paper, where preprocessing, pattern discovery, and pattern analysis are described in detail.
Journal ArticleDOI
Knowledge acquisition via incremental conceptual clustering
TL;DR: COBWEB is a conceptual clustering system that organizes data so as to maximize inference ability, and is incremental and computationally economical, and thus can be flexibly applied in a variety of domains.
Journal ArticleDOI
Web mining research: a survey
Raymond Kosala,Hendrik Blockeel +1 more
TL;DR: This paper surveys the research in the area of Web mining, point out some confusions regarded the usage of the term Web mining and suggest three Web mining categories, which are then situate some of the research with respect to these three categories.