Journal ArticleDOI
New service development: a review of the literature and annotated bibliography
Axel Johne,Chris Storey +1 more
TLDR
A review and ready reference to recent writings on new service development (NSD) especially for the financial services sector is provided in this article, where the authors discuss the types of new services development, the purposes served by them and the processes.Abstract:
Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An annotated bibliography supplies a very useful guide to the new service development literature.read more
Citations
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Journal ArticleDOI
Service Blueprinting: A Practical Technique for Service Innovation:
TL;DR: Service blueprinting is securely grounded in the customer's experience and it allows the clear visualization of dynamic service processes, including real case examples that illustrate the value and breadth of its applications.
Journal ArticleDOI
New service development: areas for exploitation and exploration
TL;DR: The management of new service development (NSD) has become an important competitive concern in many service industries as discussed by the authors, however, NSD remains among the least studied and understood topics in the service management literature.
Journal ArticleDOI
A customer‐oriented new service development process
Ian Alam,Chad Perry +1 more
TL;DR: In this paper, the authors explore the stages in the NSD process and explore how customer input may be obtained in the various stages of the development process, and how NSD managers obtained customer input in each stage.
Journal ArticleDOI
An Exploratory Investigation of User Involvement in New Service Development
TL;DR: In this paper, the authors identify four key elements of user involvement in new service development, including objectives, stages, intensity, and modes of involvement, and then investigate these four elements in 12 service firms.
Journal ArticleDOI
Towards an effective framework for building smart cities: Lessons from Seoul and San Francisco
TL;DR: In this paper, the authors present a framework for conducting case studies examining how smart cities were being implemented in San Francisco and Seoul Metropolitan City by integrating various practical perspectives with a consideration of smart city characteristics taken from the literature.
References
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Book
Marketing management: analysis. planning. implementation and control
TL;DR: In this paper, the authors discuss the critical role of marketing in organizations and society, and propose a set of strategies for the global marketplace, including direct marketing, sales-promotion, and public-relations.
Journal ArticleDOI
Determinants of New Product Performance: A Review and Meta-Analysis
TL;DR: Montoya-Weiss and Roger Calantone as mentioned in this paper conducted a comprehensive review of this literature and observed a wide variety of study designs and methodological approaches, and they developed quantitative comparisons of the results, which, although cumbersome, provide a look at the persistent exploratory nature of this research.
Journal ArticleDOI
New Products: What Separates Winners from Losers?
TL;DR: Cooper and Kleinschmidt as mentioned in this paper concluded that product superiority is the number one factor influencing commercial success and that project definition and early, predevelopment activities are the most critical steps in the new products development process.