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Journal ArticleDOI

Organizational Image, Identification, and Cynical Distance Prestigious Professionals in a Low-Prestige Organization

Sanne Frandsen
- 03 Apr 2012 - 
- Vol. 26, Iss: 3, pp 351-376
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TLDR
In this article, the authors examine how a negative organizational image influences organizational identification among prestigious professionals working in a low-prestige organization and find that professionals successfully cope with discrepancies between the organizational identity and the organizational image.
Abstract
This study examines how a negative organizational image influences organizational identification among prestigious professionals working in a lowprestige organization. A communicative perspective on identification is used to illustrate previously unexplored processes of cynical distancing and shifts in identification targets as ways for business professionals to cope with discrepancies between the organizational identity and the organizational image. These concurrent processes allow professionals successfully to diminish the potentially harmful impact of the negative image on their well-being and their positive work identity. On this basis, the article questions the assumption that the organizational image plays a pivotal role in impelling collective identity change process, as the findings here suggest that the business professionals’ communicative acts may uphold the negative organizational image. (Less)

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How Perceived Corporate Social Responsibility Affects Employee Cynicism: The Mediating Role of Organizational Trust

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References
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TL;DR: In this paper, the authors define a leadership event as a perceived segment of action whose meaning is created by the interactions of actors involved in producing it, and present a set of innovative methods for capturing and analyzing these contextually driven processes.
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TL;DR: In this article, the authors present a survey of qualitative research in history and in the social sciences, focusing on seven stages of the research process: conceptualizing the research interview, conducting an interview, investigating the interview, and conducting an investigation.
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