Journal ArticleDOI
Perceptual determinants of nonprofit giving behavior
TLDR
In this article, the authors provide the first empirically based marketing model of the perceptions of givers and the resulting impact on donations, and explore the potential mediating roles of trust and commitment.About:
This article is published in Journal of Business Research.The article was published on 2006-02-01. It has received 294 citations till now.read more
Citations
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A Literature Review of Empirical Studies of Philanthropy: Eight Mechanisms That Drive Charitable Giving
René Bekkers,Pamala Wiepking +1 more
TL;DR: This article presented an overview of the academic literature on charitable giving based on a literature review of more than 500 articles and identified eight mechanisms as the most important forces that drive charitable giving: (a) awareness of need; (b) solicitation; (c) costs and benefits; (d) altruism; (e) reputation; (f) psychological benefits, (g) values; (h) efficacy.
Journal ArticleDOI
Investment with a Conscience: Examining the Impact of Pro-Social Attitudes and Perceived Financial Performance on Socially Responsible Investment Behavior
TL;DR: In this article, the authors examined the impact of a number of pro-social, financial performance, and socio-demographic variables on consumer investment in socially responsible investment (SRI) profiled mutual funds.
Journal ArticleDOI
Generosity and Philanthropy: A Literature Review
René Bekkers,Pamala Wiepking +1 more
TL;DR: An overview of the academic literature on philanthropy, divided in two parts: 1. Who gives how much; 2. Why people give as mentioned in this paper, and 3. What are the most important factors that drive giving.
Journal ArticleDOI
If you need help, just ask: underestimating compliance with direct requests for help.
TL;DR: The authors explored the source of the bias, finding that help seekers were less willing than potential helpers were to appreciate the social costs of refusing a direct request for help, attending instead to the instrumental costs of helping.
Journal ArticleDOI
Nonprofit brand image and typicality influences on charitable giving
Géraldine Michel,Sophie Rieunier +1 more
TL;DR: In this paper, the influence of typicality and brand image on giving behaviors was examined and it was shown that typicality explains up to 29% of intentions to give money and 23% of intention to give time.
References
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Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Book
Foundations of Social Theory
TL;DR: In this article, a new approach to describing both stability and change in social systems by linking the behavior of individuals to organizational behavior is proposed. But the approach is not suitable for large-scale systems.
Journal ArticleDOI
A Paradigm for Developing Better Measures of Marketing Constructs
TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.
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Developing Buyer-Seller Relationships:
TL;DR: For example, this paper pointed out that most of the research and too many of the marketing strategies treat buyer-seller exchange as a primary concern. But, they also pointed out, "too much research and practice have focused persistently on exchange between buyers and sellers".
Journal ArticleDOI
Measuring the Involvement Construct
TL;DR: The Personal In-volvement Inventory was developed over four data sets of 268 undergraduate psychology students, two data set of 49 MBA students, and two data sets with 57 clerical and administrative staff members as mentioned in this paper.
Related Papers (5)
A Literature Review of Empirical Studies of Philanthropy: Eight Mechanisms That Drive Charitable Giving
René Bekkers,Pamala Wiepking +1 more