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Poisoning Relationships: Perceived Unfairness in Channels of Distribution:

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TLDR
This article showed that perceived unfairness truly acts as relationship poison by directly damaging relationships, aggravating the negative effects of both conflict and opportunism, and undermining the benefits of using contracts to manage channel relationships.
Abstract
Understanding how relationships are damaged is a critical component in building and preserving strong distribution channels. Using longitudinal data from a Fortune 500 firm and its channel members, this research shows that perceived unfairness truly acts as “relationship poison” by directly damaging relationships, aggravating the negative effects of both conflict and opportunism, and undermining the benefits of using contracts to manage channel relationships. Surprisingly, at low levels of perceived unfairness, conflict and opportunism have small or even insignificant effects on channel member outcomes, which implies that research investigating the negative impact of conflict and opportunism on exchange outcomes may need reevaluation because these effects are contingent and may vary depending on the levels of perceived unfairness. In addition, the findings support the premise that using contracts to manage channel relationships represents a double-edged sword that suppresses the negative effects ...

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Citations
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The Moderating Effects of a Network Norm of Obligation

Kyunghee Kim, +1 more
TL;DR: The authors examines the moderating effects of network norms of obligation, defined as the sentiments and sense of responsibility that are expected to be fulfilled by the involved parties and that accrue among individual firms engaged in recurring contractual economic exchange.
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The effect of power use on specific investments: the moderating role of interdependence structure

TL;DR: In this article , the authors examined how four types of power use a buyer facing and an interdependence structure with its supplier affect its specific investments to the supplier and found that buyer's coercive power use negatively affects buyer's specific investments while non-coercive power use does not play a significant role.
Journal ArticleDOI

Fairness-Enabling Practices in Agro-Food Chain

TL;DR: In this article , an extensive literature review analyzing academic and grey literature was conducted to identify and understand fairness-enabling practices and existing business applications in the agro-food chain.
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The social impact of the Nokia-Elcoteq business relationship: Examining the consequences of legitimating relationship norms

TL;DR: In this article , the authors draw on relational contracting theory to examine relationship norms and the social impact of their legitimation and introduce a concept network view of social impact, which contributes to the business relationship literature by conceptualizing the ripple effect of one business relationship on a connected network.
References
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Journal ArticleDOI

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Journal ArticleDOI

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