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Preliminary insight into cloud computing adoption in a developing country

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TLDR
The findings indicate that relative advantage, security concern, top management support, technology readiness, competitive pressure and trading partners’ pressure were the TOE factors found to be significant in CCA in a developing country context.
Abstract
Purpose – The purpose of this paper is to investigate the determinants of cloud computing adoption (CCA) in a developing country context through the lens of the technology, organisation and environment (TOE) framework. Design/methodology/approach – The study was carried out using the quantitative research methodology based on a survey of 305 organisations from different industries in Ghana. Based on the TOE framework, a conceptual model consisting of ten hypotheses were proposed and tested through a confirmatory factor analysis and logistic regression analysis. Findings – The findings indicate that relative advantage, security concern, top management support, technology readiness, competitive pressure and trading partners’ pressure were the TOE factors found to be significant in CCA in a developing country context. Conversely, firm size, scope, compatibility and regulatory support were found to be insignificant. Originality/value – This study provides insights into CCA across different industries in a dev...

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References
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A Paradigm for Developing Better Measures of Marketing Constructs

TL;DR: A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which marketers deal with marketing as discussed by the authors.
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