Journal ArticleDOI
Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity
Sujo Thomas,Ashwin Jadeja +1 more
TLDR
Wang et al. as discussed by the authors examined the influence of consumer psychographic traits on trust in CRM campaign and its resulting impact on intention to donate money to non-profit organizations.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 2021-07-01. It has received 17 citations till now. The article focuses on the topics: Psychographic.read more
Citations
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Journal Article
On Creative Cognition
TL;DR: Creative cognition is one inherent aspect of human cognition as discussed by the authors, and it is a unique cognitive activity in terms of which human beings explore the unknown fields with the property of creativity, thus differing from the normal, routine ways of thinking.
Journal ArticleDOI
Swift trust development and prosocial behavior in time banking: A trust transfer and social support theory perspective
TL;DR: In this article , an integrated framework based on trust transfer and social support theories explains how offline and online sources of trust affect individuals' swift trust in NGOs and subsequent prosocial behavior after a brief exposure.
Journal ArticleDOI
Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity
TL;DR: Cause-related marketing (CRM) has evolved as an effective marketing strategy and numerous organizations across the world have adopted CRM as astrategic marketing tool as mentioned in this paper, and there are preliminary academi...
Journal ArticleDOI
A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour
TL;DR: In this paper , the authors examined the effect of eco-innovation on customers' behaviors across various cultural environments and explored the role of ethical ideology (i.e., idealism, relativism) on this relationship.
References
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Book ChapterDOI
The concept of creativity: Prospects and paradigms.
Robert J. Sternberg,Todd Lubart +1 more
TL;DR: Creativity is the ability to produce work that is both novel (i.e., original, unexpected) and appropriate (e.g., useful, adaptive concerning task constraints).
Journal ArticleDOI
A Meta-Analysis of Personality in Scientific and Artistic Creativity
TL;DR: The results of the first meta-analytic review of the literature on personality and creative achievement are presented, to present a conceptual integration of underlying potential psychological mechanisms that personality and creativity have in common, and to show how the topic of creativity has been important to personality psychologists and can be to social psychologists.
Journal ArticleDOI
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy:
P. Rajan Varadarajan,Anil Menon +1 more
TL;DR: Cause-related marketing represents the confluence of perspectives from several specialized areas of inquiry such as marketing for nonprofit organizations, the promotion mix, corporate philanthropy, etc..
Journal ArticleDOI
Simultaneous factor analysis in several populations
TL;DR: In this article, the authors study similarities and differences in factor structures between different groups in a setting where a battery of tests has been administered to samples of examinees from several populations. But they do not consider the differences between different populations.
Related Papers (5)
Digital cause-related marketing campaigns: Relationship between brand-cause fit and behavioural intentions
Meenakshi Handa,Shruti Gupta +1 more