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Journal ArticleDOI

¿Push-Pull¿ Factors Influencing International Student Destination Choice

TLDR
This article examined the factors motivating international student choice of the host country and concluded that economic and social forces within the home country serve to "push" students to seek overseas education and influencing the decision process in selection of a final study destination.
Abstract
Examines the factors motivating international student choice of the host country. It describes a “push‐pull” model motivating the student’s desire to seek overseas education and influencing the decision process in selection of a final study destination. Drawing on the findings from research studies undertaken in Indonesia, Taiwan, China and India, the paper examines the factors influencing host country selection and additional research that examines the factors influencing choice of final host institution. Based on these findings the paper argues that economic and social forces within the home country serve to “push” students abroad. However, the decision as to which host country they will select is dependent on a variety of “pull” factors. After drawing together the findings, the paper then examines the implications for governments and education institutions seeking to recruit international students.

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Citations
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Choosing a higher education study abroad destination: What mainland Chinese parents and students rate as important

TL;DR: The authors identified and examined what 251 mainland Chinese parents and 100 students rated as most and least important when considering study abroad and highlighted differences in parent-student ratings of importance and the consequent need for marketers to pay greater attention to cultural values when looking to recruit students from Confucian societies.
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International students' motivations for studying in UK HE: Insights into the choice and decision making of African students

TL;DR: In this paper, the authors explored the decision making and experience of African students in UK HE and provided hypothesis for re-conceptualising these processes. But, they did not provide evidence base that would aid university level strategic planning in areas of recruitment from the African continent and in supporting its students to maximise the benefits from a UK HE experience.
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Brain drain: inclination to stay abroad after studies

TL;DR: The authors examined the reasons for international students' inclination to stay in their host countries in a sample of 949 management students who came to study in the United Kingdom and the United States and found that students' perceptions of ethnic differences and labor markets, their adjustment process to the host country, and their family ties in host and home countries all affect their intention to stay.
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The Determinants of International Student Mobility Flows: An Empirical Study on the Erasmus Programme.

TL;DR: In this paper, the authors analyzed the determinants of Erasmus student mobility establishing relevant hypotheses, which arise from the migration theory and gravity models, and some general recommendations are put forward to enhance these flows.
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Marketing education: A review of service quality perceptions among international students

TL;DR: In this paper, the authors investigate the notion that customer satisfaction influences perceived quality and in turn affects profitability and discuss the requirement for a university to adopt a clearly defined marketing strategy to increase its international student population and generate additional revenue.
References
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Journal ArticleDOI

Critical success factors for international education marketing

TL;DR: In a survey of 315 education institutions from Australia, Canada, New Zealand, UK and USA, respondents were asked to rate their institutions' overall performance on a series of 17 items that an examination of the literature and previous in-depth interviews identified as being critical to the success of education institutions seeking to market themselves internationally.
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Higher Education in a World Market: An Historical Look at the Global Context of International Study.

TL;DR: In this article, a statistical study of the flow of students from 18 developing nations out to the world and to the United States in particular was conducted, which indicated strong participation by students from Third World nations and the popularity of five industrialized host nations.
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Foreign Demand for United States Higher Education: A Study of Developing Countries in the Eastern Hemisphere

TL;DR: In this paper, the authors set forth a model of foreign demand for U.S. higher education and estimated that model for several countries using time-series data for 1954-73.
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The international flow of third level lesser developed country students to developed countries: Determinants and implications

TL;DR: In this paper, the authors analyzed the international flow of third level developing country students to advanced countries from the perspective of sending authorities in developing countries, and their principal hypothesis is that the outflow of students is determined primarily by excess demand for third level education in developing country.
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Critical Success Factors in the Marketing of an Educational Institution: A Comparison of Institutional and Student Perspectives.

TL;DR: In this paper, the authors examined the emergence of education as a marketable service with institutions now seeking to market themselves in a professional manner, and made a comparison between two samples, administrators within educational institutions in Australia, Canada, New Zealand, the United Kingdom and United States, the other of college and university students in Australia.
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