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Journal ArticleDOI

Segmentation by motivation in rural tourism: A Korean case study

Duk-Byeong Park, +1 more
- 01 Feb 2009 - 
- Vol. 30, Iss: 1, pp 99-108
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TLDR
In this article, a self-administered survey in four languages was collected from 252 tourists in the study area, and a factor-clustering method identified four distinct segments: family togetherness seeker, passive tourist, want-it-all seeker, and learning and excitement seeker.
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This article is published in Tourism Management.The article was published on 2009-02-01. It has received 604 citations till now. The article focuses on the topics: Rural tourism & Tourism.

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Citations
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Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study:

TL;DR: In this paper, the authors investigate tourists' motivations for using Airbnb and find that the majority of tourists use the service for short-term stays. But they do not consider the long-term use of the service.
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Influence of the user's psychological factors on the online purchase intention in rural tourism: integrating innovativeness to the UTAUT framework.

TL;DR: In this article, the authors explore the process of adoption of new information technologies by the users of rural tourism services and, more concretely, the underlying psychological factors of individuals that explain their intentions to make bookings or reservations directly through the websites of the rural accommodations (online purchase intentions).
Journal ArticleDOI

Expectation, Motivation, and Attitude: A Tourist Behavioral Model

TL;DR: In this paper, an expectation, motivation, and attitude (EMA) model is proposed based on a comprehensive literature review to model the previsit stage of tourists by modeling the behavioral process.
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Patterns of tourists' emotional responses, satisfaction, and intention to recommend

TL;DR: In this paper, the authors identify distinguishable patterns of tourist emotional responses and investigate relationships between tourists' emotional profiles and their post-consumption evaluations of satisfaction and intention to recommend.
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Advances and challenges in sustainable tourism toward a green economy.

TL;DR: An overview of the interrelationships between tourism and sustainability from a cross-disciplinary perspective is provided and prospects of the potential for tourism to contribute to the transformative changes, e.g., a green economy system, are illustrated.
References
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Journal ArticleDOI

Multivariate Data Analysis

TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
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Multivariate data analysis

TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
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Motivations for pleasure vacation

TL;DR: Crompton et al. as discussed by the authors identified nine socio-psychological motives of pleasure vacationers, namely escape from a perceived mundane environment, exploration and evaluation of self, relaxation, prestige, regression, enhancement of kinship relationships, and facilitation of social interaction.
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An examination of the effects of motivation and satisfaction on destination loyalty: a structural model

TL;DR: In this paper, an integrated approach to understand tourist motivation and attempts to extend the theoretical and empirical evidence on the causal relationships among the push and pull motivations, satisfaction, and destination loyalty is presented.
Book

Marketing for Hospitality and Tourism

TL;DR: The role of marketing in strategic planning in Hospitality and Tourism marketing is discussed in this paper, where the authors present an overview of the HOSPITALITY and TOURISM marketing process.