Journal ArticleDOI
Shelf-space allocation of national and private brands ☆
Nawel Amrouche,Georges Zaccour +1 more
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TLDR
The results suggest that the allocation of the shelf space depends on the quality of the private label, and the resulting Stackelberg equilibrium in terms of the amount of shelf space allocated to these brands as well as their prices.About:
This article is published in European Journal of Operational Research.The article was published on 2007-07-16. It has received 112 citations till now. The article focuses on the topics: National brand & Private label.read more
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From the retail brand to the retail‐er as a brand: themes and issues in retail branding research
Steven Burt,Keri Davies +1 more
TL;DR: A review of the existing research themes in the area of retail branding, and note how these have developed as the conceptualisation of "branding" in retailing has itself evolved is presented in this article.
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Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research
TL;DR: In this paper, the authors focus on the corpus of empirical and theoretical PLB-related scholarly research from the past two decades, and distill the gains retailers and manufacturers may realize from PLBs and the factors that encourage PLB profitability.
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A piecewise linearization framework for retail shelf space management models
TL;DR: A shelf-space allocation optimization model that explicitly incorporates essential in-store costs and considers space- and cross-elasticities is developed and can solve single category-shelf space management problems with as many products as are typically encountered in practice and with more complicated cost and profit structures than currently possible by existing methods.
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Consumer perceptions of private label brands within the retail grocery sector of South Africa
TL;DR: In this paper, the authors investigate the perceptions of fast moving private label brands in the South African grocery food sector and present an exploratory study to better understand the current position these brands occupy in the minds of South African consumers.
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Supply chain interactions due to store-brand introductions: The impact of retail competition
Ana Groznik,H. Sebastian Heese +1 more
TL;DR: The findings suggest that retailers are more likely to randomize their store-brand introduction strategies when customers have strong store preferences, and when the retailers' store-Brand products are similar to the national-brand product in terms of customer valuations and production cost.
References
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Price Competition in a Channel Structure with a Common Retailer
TL;DR: In this article, the authors studied three noncooperative games of different power structures between the two manufacturers and the retailer, i.e., two Stackelberg and one Nash games, and showed that an exclusive dealer channel provides higher profits to all than a common retailer channel given a power structure.
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Building Store Loyalty Through Store Brands
Marcel Corstjens,Rajiv Lal +1 more
TL;DR: In this paper, the role of a store brand in building store loyalty through a game theoretic analysis is studied, and the authors show that quality store brands can be an instrument for retailers to generate store differentiation, store loyalty, and store profitability, even when the store brand does not have a margin advantage over the national brand.
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Price-Induced Patterns of Competition
TL;DR: In this article, a price-tier model is proposed to operationalize the theory and to allow predictive testing, and the results are consistent with a bimodal preference distribution, with the regular price indifference point being located toward the lower-quality end of the preference distribution for the categories analyzed.
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Shelf management and space elasticity
TL;DR: It is found that location had a large impact on sales, whereas changes in the number of facings allocated to a brand had much less impact as long as a minimum threshold (to avoid out-of-stocks) was maintained.
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The introduction and performance of store brands
TL;DR: In this article, the authors present an analytical framework for understanding what makes a product category more conducive for store brand introduction and investigate market characteristics that help explain differences in store brand market share across product categories.