Journal ArticleDOI
Social Media: Marketing Public Relations’ New Best Friend
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TLDR
In this article, the authors identify and discuss the growing popularity of social media and explore its potential impact on marketing practices and especially marketing public relations, and explore the potential impact of marketing practices on public relations.Abstract:
The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the effective use of information communication technologies, including the use of the Internet. Today, the Internet implementation in the marketing process is inexpensive, delivers instant international reach, offers great real time feedback, and reaches millions of people for whom the web is the center of virtually all communications. With social media on a rise, some may say that traditional marketing practices as we know it is phasing out. However, it may also be assumed that they are not necessarily phasing out, but are rather supported by a stronger sibling—that of social media. The aim of this research is to identify and discuss the growing popularity of social media and explore its potential impact on marketing practices and especially marketing public relations.read more
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Effect of Social Media Influencer Marketing on Consumers’ Purchase Intention and the Mediating Role of Credibility
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Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes
TL;DR: In this article, the authors explore the impact of social media features (i.e., entertainment, usefulness, informativeness, and irritation) on consumers' attitude toward the brand.
References
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Marketing for management.
TL;DR: The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales, which identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies.
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Social media: The new hybrid element of the promotion mix
W. Glynn Mangold,David J. Faulds +1 more
TL;DR: In this article, the authors argue that social media is a hybrid element of the promotion mix because in a traditional sense it enables companies to talk to their customers, while in a nontra-ditional sense it enable customers to talk directly to one another.
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Marketing: An Introduction
TL;DR: In this article, the authors discuss the marketing environment, the marketing mix, and the marketing planning process in the context of building brands using marketing mix marketing mix and building brands' marketing mix.
Journal ArticleDOI
Social Networking
Alfred C. Weaver,B.B. Morrison +1 more
TL;DR: The mass adoption of social-networking Websites points to an evolution in human social interaction and creates a riper breeding ground for social networking and collaboration.