Strategic Talent Management: The Impact of Employer Branding on the Affective Commitment of Employees
Patrícia Alves,Vasco Santos,Isabel Pinto dos Reis,Filipa Martinho,Domingos Martinho,Marta Sampaio,Maria José Sousa,Manuel Au-Yong-Oliveira +7 more
TLDR
In this paper, the authors evaluated the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee's affective commitment, evident in certain organizational cultures, which are sustained over time.Abstract:
In a globalization context, underlined by the speed of technological transformation and increasingly competitive markets, the perspective of human capital, as an asset of strategic importance, stands out in differentiating human resource practices. Under this reality, the employer branding (EB) concept gains more and more importance as a strategic tool to attract, retain, and involve human capital, given that this has become a source of competitive advantage to companies. Within this context, this study aimed to evaluate the relationship between employer branding strategies implemented by organizations, as well as their impact on the employee’s affective commitment, evident in certain organizational cultures, which are sustained over time. The methodological framework applied to this study is quantitative, and the data collection was carried out with the application of an employer branding and an affective commitment questionnaire. To achieve a good representation of the active population, the sample of the quantitative study was composed of 172 individuals, working in the public and private sectors in Portugal, exercising different positions in the different sectors of activity. Results obtained with these techniques indicate a high level of affective organizational commitment (AOC) of employees in the organizations surveyed, suggesting that affective commitment develops when the individual becomes involved and identifies with the organization.read more
Citations
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Employer branding : strategic implications for staffrecruitment
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.
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Impacts of Employee Empowerment and Organizational Commitment on Workforce Sustainability
TL;DR: In this article, structural equation modeling was used to examine the influence of empowerment on organizational commitment and organizational commitments influence on turnover intention, finding that the development of meaning through employee empowerment, particularly when the ideals and standards between workers and their organization are aligned, creates a strong emotional commitment which appears to strongly reduce an employee's intention to leave.
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Employer Branding as a Talent Management Tool: A Systematic Literature Revision
TL;DR: In this article, a systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics.
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Weaknesses in Motivation and in Establishing a Meritocratic System: A Portrait of the Portuguese Public Administration
TL;DR: In this paper, a quali-quantitative approach was used to evaluate the Portuguese public administration under the aspects of bureaucracy, organisation of human resources, innovation, skills and attitudes of civil servants, its motivation and recognition.
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The Digital Transformation of the Talent Management Process: A Spanish Business Case
Pedro César Martínez-Morán,Jose Maria Fernández-Rico Urgoiti,Fernando Diez,Josu Solabarrieta +3 more
TL;DR: In this article, the authors examined the employee life cycle of talent attraction, and acquisition, training, evaluation, and development in the study of the main digital tools utilized in the Spanish market, by both national and multinational corporations.
References
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