Journal ArticleDOI
Supply-chain configurations for mass customization
Fabrizio Salvador,Fabrizio Salvador,Manus Rungtusanatham,Manus Rungtusanatham,Cipriano Forza,Cipriano Forza +5 more
Reads0
Chats0
TLDR
In this paper, the authors take a step towards integrating these perspectives into a more systemic view of mass customization strategy implementation, exploring how a firm's supply chain should be configured when different degrees of customization are offered.Abstract:
Much of the research on mass customization strategy implementation reflects a functional focus, considering product design, marketing, manufacturing or sourcing, individually. This paper takes a step towards integrating these perspectives into a more systemic view of mass customization strategy implementation. More precisely, the paper explores how a firm's supply chain – meant as the whole of its supply, manufacturing and distribution networks – should be configured when different degrees of customization are offered. The empirical research consists of a multiple case study including firms in the telecommunications, transportation vehicles and food processing equipment industries. Case analyses highlighted that the degrees of freedom customers have in specifying product features, heavily affects the supply-chain configuration, as well as product architecture and, ultimately, firm performances. Our findings further show that two peculiar supply-chain configurations can be identified, each one suggesting a...read more
Citations
More filters
Journal ArticleDOI
The mass customization decade: An updated review of the literature
TL;DR: This paper updates the literature review on MC presented in a previous paper, and identifies research gaps to be investigated in the future through summary statistics.
Journal ArticleDOI
Product Variety Management
Hoda A. ElMaraghy,Günther Schuh,Waguih ElMaraghy,Frank T. Piller,Paul Schönsleben,Mitchell M. Tseng,Alain Bernard +6 more
TL;DR: In this paper, the authors discuss the challenges of managing product variety throughout the entire product life cycle, and the effective co-development of variants and their manufacturing systems to ensure economic sustainability.
Journal ArticleDOI
Mass Customization: Reflections on the State of the Concept
TL;DR: In this article, the authors analyze the recent state of mass customization practice by answering four basic questions which are frequently raised by managers and scholars when talking about the challenges of this approach: Do customers need customized products? If yes, what prevents them from purchasing these offerings? Do we have the enabling technologies for mass customization? And why do many firms fail during and after the introduction of Mass Customization?
Journal ArticleDOI
Overcoming Mass Confusion: Collaborative Customer Co-Design in Online Communities
TL;DR: The paper challenges the assumption made by most mass customization researchers that offering customized products requires an individual (one-to-one) relationship between customer and supplier and proposes the use of online communities for collaborative customer co-design in order to reduce the mass confusion phenomenon.
References
More filters
Journal ArticleDOI
Building theories from case study research
TL;DR: In this paper, the authors describe the process of inducting theory using case studies from specifying the research questions to reaching closure, which is a process similar to hypothesis-testing research.
Journal ArticleDOI
Building theories from case study research.
TL;DR: In this paper, the authors define a leadership event as a perceived segment of action whose meaning is created by the interactions of actors involved in producing it, and present a set of innovative methods for capturing and analyzing these contextually driven processes.
Book
Qualitative analysis for social scientists
TL;DR: This book presents a meta-coding pedagogical architecture grounded in awareness contexts that helps practitioners and students understand one another better and take responsibility for one another's learning.
Book
Foundations of Behavioral Research
Fred N. Kerlinger,Howard B. Lee +1 more
TL;DR: In this article, the authors focus on the relationship between the research problems and the design of the research, and emphasize the fundamentals of understanding how to solve a scientific research problem, focusing upon the relationships between the problems and their solutions.