Open Access
Targeting consumers who are willing to pay more for environmentally friendly
TLDR
In this article, the authors investigate the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products and find that this segment of consumers were more likely to be females, married and with at least one child living at home.Abstract:
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today's ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed. Concerns related to the environment are evident in the increasingly environmentally conscious marketplace. Over the years, a majority of consumers have realized that their purchasing behavior had a direct impact on many ecological problems. Customers adapted to this new threatening situation by considering environmental issues when shopping (e.g. checking if the product is wrapped in recycled material) and by purchasing only ecologically compatible products (e.g. biodegradable paint, CFC-free hairspray or unbleached coffee filters). Perhaps the most convincing evidence supporting the growth of ecologically favorable consumer behavior is the increasing number of individuals who are willing to pay more for environmentally friendly products.read more
Citations
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Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust
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Meenakshi Gandhi,Neeraj Kaushik +1 more
TL;DR: In this paper, the authors explored the factors that contribute to socially responsible consumption across demographic factors and found that personal contribution is the most important factor that governs socially responsible Consumption, and this factor also emerges across demographic variables to have significant contribution for the consumption.
Tahap Keprihatinan Alam Sekitar dan Amalan Kepenggunaan Hijau Pengguna di Petaling Jaya, Selangor
TL;DR: In this paper, the authors conducted a study to study the level of environmental concern and practices in green consumerism among consumers in Petaling Jaya, Selangor, Malaysia.
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Explaining consumer use of renewable energy: determinants and gender and age moderator effects
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