Open Access
Targeting consumers who are willing to pay more for environmentally friendly
TLDR
In this article, the authors investigate the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products and find that this segment of consumers were more likely to be females, married and with at least one child living at home.Abstract:
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today's ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed. Concerns related to the environment are evident in the increasingly environmentally conscious marketplace. Over the years, a majority of consumers have realized that their purchasing behavior had a direct impact on many ecological problems. Customers adapted to this new threatening situation by considering environmental issues when shopping (e.g. checking if the product is wrapped in recycled material) and by purchasing only ecologically compatible products (e.g. biodegradable paint, CFC-free hairspray or unbleached coffee filters). Perhaps the most convincing evidence supporting the growth of ecologically favorable consumer behavior is the increasing number of individuals who are willing to pay more for environmentally friendly products.read more
Citations
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Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments.
Genaro C. Miranda-de la Lama,Laura X. Estévez-Moreno,Morris Villarroel,Adolfo Armando Rayas-Amor,Gustavo A. María,Wilmer S. Sepúlveda +5 more
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Factors influencing the willingness to pay for sustainable tourism: a case of mass tourism destinations
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Exploring consumers’ perception and willingness to pay for “Non-Added Sulphite” wines through experimental auctions: A case study in Italy and Spain
TL;DR: In this paper, a left censored Tobit model is used to analyse the bidding behavior for conventional and non-added sulphite (NAS) wines in two traditional wine producing countries, Italy and Spain, based on the specification of the Becker-DeGroot-Marschak (BDM) type of auction.
Posted Content
Sustainable Consumer Behavior: Literature Overview
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