Open Access
Targeting consumers who are willing to pay more for environmentally friendly
TLDR
In this article, the authors investigate the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products and find that this segment of consumers were more likely to be females, married and with at least one child living at home.Abstract:
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today's ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed. Concerns related to the environment are evident in the increasingly environmentally conscious marketplace. Over the years, a majority of consumers have realized that their purchasing behavior had a direct impact on many ecological problems. Customers adapted to this new threatening situation by considering environmental issues when shopping (e.g. checking if the product is wrapped in recycled material) and by purchasing only ecologically compatible products (e.g. biodegradable paint, CFC-free hairspray or unbleached coffee filters). Perhaps the most convincing evidence supporting the growth of ecologically favorable consumer behavior is the increasing number of individuals who are willing to pay more for environmentally friendly products.read more
Citations
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Cultural Differences in Environmental Knowledge, Attitudes, and Behaviours of Canadian Consumers
TL;DR: This paper investigated the influence of culture on pro-environmental knowledge, attitudes, and behaviours of Canadian consumers and found that French-Canadians are more knowledgeable and concerned about ecological issues, perceive that it is important to behave in an environmentally friendly fashion, believe that most corporations are acting responsibly toward the environment and consider environmental issues to a greater extent when making a purchase.
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The effects of knowledge and attitudes upon Greeks' pro-environmental purchasing behaviour
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Green New Product Development: The Pivotal Role of Product Greenness
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Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
TL;DR: In this article, the authors used an ethnographic approach to study 15 Mexican families from four urban regions of Mexico with different incomes and found that green behaviors seem to be ingrained in the traditional heritage of savings and frugality rather than based on strong environmental values.
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Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior
Szu-Tung Lin,Han-Jen Niu +1 more
TL;DR: In this paper, the authors used exploratory factor analysis and structural equation modeling to extract the trait factors of consumers' environmental knowledge, environmental consciousness, and social norms, and found that these factors have a positive effect on their environmental attitude, as do their environmental knowledge and the social norms.
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