Open Access
Targeting consumers who are willing to pay more for environmentally friendly
TLDR
In this article, the authors investigate the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products and find that this segment of consumers were more likely to be females, married and with at least one child living at home.Abstract:
Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today's ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed. Concerns related to the environment are evident in the increasingly environmentally conscious marketplace. Over the years, a majority of consumers have realized that their purchasing behavior had a direct impact on many ecological problems. Customers adapted to this new threatening situation by considering environmental issues when shopping (e.g. checking if the product is wrapped in recycled material) and by purchasing only ecologically compatible products (e.g. biodegradable paint, CFC-free hairspray or unbleached coffee filters). Perhaps the most convincing evidence supporting the growth of ecologically favorable consumer behavior is the increasing number of individuals who are willing to pay more for environmentally friendly products.read more
Citations
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Study of Factors Affecting Young Consumers to Choose Green Products
TL;DR: In this paper, the TPB model has been adopted by Ajzen, 1991 and the relevant behavioral theories regarding consumer behavior and more specifically purchase intention have been reviewed, demonstrating that all the adopted variables namely; consumer belief, social influence, environmental attitude, and perceived quality of green product significantly and positively influence the green purchasing intention of young Malaysian consumers.
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Modelling the predictors of young consumers' sustainable consumption intention
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Extending the institutional environment: the impact of internal and external factors on the green behaviors of an individual
TL;DR: In this article, the authors used a quantitative study to evaluate the adaptation and evolution of individual consumers' behavior within similar environmental conditions, and found that individual consumers must live and exist within similar environments.
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How Will Changes toward Pro-Environmental Behavior Play in Customers’ Perceived Value of Environmental Concerns at Coffee Shops?
Taeuk Kim,Sun-Mi Yun +1 more
TL;DR: In this paper, the authors employed theory of planned behavior and value-attitude-belief (VAB) to test their parallel mediating effect on attitudes toward environmental behavior (ATEB), perceived marketplace influence (PMI), and overall image (OI) as well as the moderating effect of switching cost (SC) on pro-environmental behavioral intentions.
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SMEs and Green Growth: The Effectiveness of Support Mechanisms and Initiatives Matters
TL;DR: In this paper, the authors examined the way in which small and medium-sized enterprises adapt their financial and operational planning in order to develop green entrepreneurship and examined through two different practices which may be followed by companies: policies and strategies that lead enterprises to energy upgrade and policies relating to environmental protection.
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