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The color of odors.

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TLDR
Results suggest that the above perceptual illusion occurs during the verbalization phase of odor determination, which is confirmed by a psychophysical experiment and recent psychophysical and neuroimaging data.
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This article is published in Brain and Language.The article was published on 2001-11-01. It has received 541 citations till now. The article focuses on the topics: Wine tasting descriptors & Wine tasting.

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The Nose Smells What the Eye Sees: Crossmodal Visual Facilitation of Human Olfactory Perception

Jay A. Gottfried, +1 more
- 17 Jul 2003 - 
TL;DR: It is suggested that human hippocampus mediates reactivation of crossmodal semantic associations, even in the absence of explicit memory processing, as indicating that human olfactory perception is notoriously unreliable but shows substantial benefits from visual cues.
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The multisensory perception of flavor.

TL;DR: It is proposed that the multisensory perception of flavor may be indicative of the fact that the taxonomy currently used to define the authors' senses is simply not appropriate.
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The impact of perceptual interactions on perceived flavor

TL;DR: This paper reviewed how all these sensations interact, both on a perceptual and a physical level, and discussed the resulting impact each has on flavor ratings, and the practical implications of these interactions for sensory evaluation are discussed.
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Does Food Color Influence Taste and Flavor Perception in Humans

TL;DR: This paper reviewed the empirical literature concerning the important question of whether or not food color influences taste and flavor perception in humans and argued that this is, at least in part, due to the fact that many researchers have failed to distinguish between two qualitatively distinct research questions.
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Smell images and the flavour system in the human brain

TL;DR: Greater recognition of the role of the brain's flavour system and its connection with eating behaviour is needed for a deeper understanding of why people eat what they do, and to generate better recommendations about diet and nutrition.
References
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Journal ArticleDOI

Phenomenology of spirit

TL;DR: This article studied the stages in the mind's necessary progress from immediate sense-consciousness to the position of a scientific philosophy, including an introductory essay and a paragraph-by-paragraph analysis of the text to help the reader understand this most difficult and most influential of Hegel's works.
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Combinatorial Receptor Codes for Odors

TL;DR: Using a combination of calcium imaging and single-cell RT-PCR to identify odorant receptors (ORs) for odorants with related structures but varied odors, it is found that one OR recognizes multiple odorants and that one odorant is recognized by multiple ORs, but that different odorants are recognized by different combinations of ORs.
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Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?:

TL;DR: The popular press has recently reported that managers of retail and service outlets are diffusing scents into their stores to create more positive environments and develop a competitive advantage as mentioned in this paper, which is not true.
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