The Dark (Patterns) Side of UX Design
Colin M. Gray,Yubo Kou,Bryan Battles,Joseph Hoggatt,Austin L. Toombs +4 more
- pp 534
TLDR
The limits of a specific ethical phenomenon known as "dark patterns," where user value is supplanted in favor of shareholder value are outlined and a proposal for broadening research on the ethics of user experience is proposed.Abstract:
Interest in critical scholarship that engages with the complexity of user experience (UX) practice is rapidly expanding, yet the vocabulary for describing and assessing criticality in practice is currently lacking. In this paper, we outline and explore the limits of a specific ethical phenomenon known as "dark patterns," where user value is supplanted in favor of shareholder value. We assembled a corpus of examples of practitioner-identified dark patterns and performed a content analysis to determine the ethical concerns contained in these examples. This analysis revealed a wide range of ethical issues raised by practitioners that were frequently conflated under the umbrella term of dark patterns, while also underscoring a shared concern that UX designers could easily become complicit in manipulative or unreasonably persuasive practices. We conclude with implications for the education and practice of UX designers, and a proposal for broadening research on the ethics of user experience.read more
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References
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TL;DR: Mother Nature knows best--How engineered organizations of the future will resemble natural-born systems.
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Persuasive technology : using computers to change what we think and do
TL;DR: Fogg has coined the phrase Captology (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers as mentioned in this paper, and has revealed how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior.