Towards sustainable organization: integrative conceptual model for employer branding
TLDR
In this paper, an integrative conceptual employer branding model is developed and an analytical three-step process for employer brand development is suggested as a means towards sustainable organization, based on a comparative analysis of available employer branding frameworks.Abstract:
Despite the great popularity of employer branding among practitioners, research in the field still poses a number of critical questions and issues for management scholars. Given an implicit but undeveloped employer branding theory and its conceptual ambiguity, this paper reviews terminology of the phenomenon, clarifying the essence of employer branding from both marketing and management perspectives. Employer branding process is investigated through comparative analysis of available employer branding frameworks and, overcoming their limitations, an integrative conceptual employer branding model is developed and an analytical three-step process for employer brand development is suggested as a means towards sustainable organization.read more
Citations
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Employer branding : strategic implications for staffrecruitment
TL;DR: In this paper, the authors examine the nature and consequences of employer branding and reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers' brand signals; perceptions of the employers’ brand investments; and perceptions of their product or service brand portfolio.
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Creativity as one of the core competencies of studying knowledge workers
Aneta Sokół,Irena Figurska +1 more
TL;DR: In this article, the importance of creativity as one of the core competencies of knowledge workers in universities functioning in the knowledge-based economy is discussed, as well as benefits from knowledge management and barriers to knowledge management.
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Enhancing sustainability in the contemporary model of CSR: a case of fast fashion industry in developing countries
TL;DR: In this article, the importance and relevance of sustainability issues and the need for their enhancement in the contemporary model of corporate social responsibility (CSR) as the top priority for business entities are highlighted.
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Crime of the Terrorist Character and Extremist Orientation in the Russian Federation: State and Measures of Counteraction
Vadim Avdeevich Avdeev,Olga Anatolievna Avdeeva,Stanislav Vasilyevich Rozenko,Evgeniy Znamerovskiy,Evgeniy Kiselyov +4 more
TL;DR: The role of the internet in the preparation of a terrorist attack as well as during the process of radicalisation of lone wolves is reviewed.
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Social entrepreneurship and corporate sustainable development. Evidence from Vietnam
TL;DR: In this paper, the concepts and issues of social enterprise, social entrepreneurship, their sustainability and strategic dimension are investigated, and the current two contradictory forms of entre- entre...
References
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Building Strong Brands
TL;DR: In this article, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
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Corporate Social Performance And Organizational Attractiveness To Prospective Employees
TL;DR: In this paper, the authors hypothesized that firms' corporate social performance is related positively to their reputations and to their attractiveness as employers, and showed that independent ratings of CSP are related to firms' reputations, suggesting that a firm's CSP may provide a competitive advantage in attracting applicants.
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Conceptualizing and researching employer branding
Kristin Backhaus,Surinder Tikoo +1 more
TL;DR: In this article, the authors present a framework to initiate the scholarly study of employer branding, combining a resource-based view with brand equity theory, a framework is used to develop testable propositions.
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The employer brand
Tim Ambler,Simon Barrow +1 more
TL;DR: In this article, the authors test the application of brand management techniques to human resource management (HR) and find that bringing functionally separate roles closer together would bring mutual benefit and lead to comparable performance measures, eg, trust and commitment.
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Captivating company: dimensions of attractiveness in employer branding
TL;DR: The internal marketing concept specifies that an organisation's employees are its first market as discussed by the authors, and the internal marketing concepts have recently entered the marketing lexicon, such as internal advertising and internal branding.