Journal ArticleDOI
Value orientations of new-age elderly: The coming of an ageless market
Leon G. Schiffman,Elaine Sherman +1 more
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TLDR
The authors examines an emerging elderly age-subcultural segment, referred to as the new-age elderly, who perceive themselves as younger in age and outlook, they feel more self-confident and in control of their lives, and they are less concerned with the accumulation of possessions and more involved in seeking novel experiences, personal challenges, and new adventures.About:
This article is published in Journal of Business Research.The article was published on 1991-03-01. It has received 160 citations till now.read more
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Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
TL;DR: In this paper, the authors present an interpretive study of older consumers and their potential for ethical consumption, and suggest that older consumers should be considered as an important target market for ethical marketers who wish to benefit from their collective sense of social obligation.
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Segmenting the Mature Market: 10 Years Later
TL;DR: In this paper, a review of the literature on senior travelers revealed no studies that investigated how the senior market has changed over time, nor did the search reveal any replications of previous studies.
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A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age
TL;DR: This paper examined the measurement properties of cognitive age and its relationship both to demographic antecedent variables and to non-emographic consequential variables through the use of a structural modeling framework and found that cognitively younger women were not more socially involved than their cognitively older counterparts.
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The fashion‐conscious behaviours of mature female consumers
Jinhee Nam,Reagan Hamlin,Hae Jin Gam,Ji Hye Kang,Jiyoung Kim,Pimpawan Kumphai,Cathy Starr,Lynne Richards +7 more
TL;DR: In this article, the authors examined the apparel and shopping preferences of mature women in America and found that those high in fashion consciousness had greater financial and social involvement with fashion, greater chronological-to-cognitive age differences and larger clothing budgets.
References
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Journal ArticleDOI
The Elderly Consumer and Adoption of Technologies
TL;DR: In this paper, the adoption of several key consumer-related technologies by the elderly was investigated in an elderly and a nonelderly sample of consumers, and the results indicated that lower percentages of the elderly group were in the trial and adoption stages for most of the innovations.
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The varieties of wellbeing.
TL;DR: Research findings are presented, which show that two dimensions of psychological well-being, negative affect and positive affect, are among the important domains in this sector and Bradburn's two-factor theory is supported.
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Denial of Aging: Age Identification and Reference Group Orientations.
TL;DR: The utility of a reference-group perspective in explaining diverse psychological adaptations to late-life role changes is demonstrated and favorable self-evaluations versus age peers were positively correlated with younger self-images.
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Perceived Risk in New Product Trial by Elderly Consumers
TL;DR: Popielarz et al. as discussed by the authors investigated the relationship between category width and willingness to try new products and found that broad categorizers, who allowed errors of inclusion, perceived themselves as more willing to try a new product than narrow categorizers who allowed error of exclusion, while the exploration only approximated consumer purchase behavior.