Journal ArticleDOI
What Makes Online Content Viral
TLDR
This paper examined how emotion shapes virality and found that content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral.Abstract:
Why are certain pieces of online content (e.g., advertisements, videos, news articles) more viral than others? This article takes a psychological approach to understanding diffusion. Using a unique data set of all the New York Times articles published over a three-month period, the authors examine how emotion shapes virality. The results indicate that positive content is more viral than negative content, but the relationship between emotion and social transmission is more complex than valence alone. Virality is partially driven by physiological arousal. Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral. These results hold even when the authors control for how surprising, interesting, or practically useful content is (all of which are positively linked to virality), as well as external drivers of attention (e.g., how prominently content was featured). Experi...read more
Citations
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Journal ArticleDOI
The spread of true and false news online
TL;DR: A large-scale analysis of tweets reveals that false rumors spread further and faster than the truth, and false news was more novel than true news, which suggests that people were more likely to share novel information.
Journal ArticleDOI
Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior
Stefan Stieglitz,Linh Dang-Xuan +1 more
TL;DR: It is found that emotionally charged Twitter messages tend to be retweeted more often and more quickly compared to neutral ones, and companies should pay more attention to the analysis of sentiment related to their brands and products in social media communication as well as in designing advertising content that triggers emotions.
Journal ArticleDOI
Word of mouth and interpersonal communication: A review and directions for future research
TL;DR: The authors argue that word of mouth is goal driven and serves five key functions (i.e., impression management, emotion regulation, information acquisition, social bonding, and persuasion) and suggest these motivations are predominantly self-serving and drive what people talk about even without their awareness.
Journal ArticleDOI
Beyond Misinformation: Understanding and coping with the post-truth era
TL;DR: In this paper, the authors explore the growing abundance of misinformation, how it influences people, and how to counter it, and suggest that responses to this malaise must involve technological solutions incorporating psychological principles, an interdisciplinary approach that they describe as "technocognition".
Journal ArticleDOI
Managing brands in the social media environment
TL;DR: In this article, a framework of social media's impact on brand management is introduced, arguing that consumers are becoming pivotal authors of brand stories due to new dynamic networks of consumers and brands formed through social media and the easy sharing of brand experiences in such networks.
References
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Book
Opinion Mining and Sentiment Analysis
Bo Pang,Lillian Lee +1 more
TL;DR: This survey covers techniques and approaches that promise to directly enable opinion-oriented information-seeking systems and focuses on methods that seek to address the new challenges raised by sentiment-aware applications, as compared to those that are already present in more traditional fact-based analysis.
Book ChapterDOI
A new product growth model for consumer durables
TL;DR: In this article, a growth model for the timing of initial purchase of new products is proposed, and a behavioral rationale for the model is offered in terms of innovative and imitative behavior.
Journal ArticleDOI
The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier,Dina Mayzlin +1 more
TL;DR: The authors examine the effect of consumer reviews on relative sales of books at Amazon.com and Barnesandnoble.com, and find that reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon and that an improvement in a book's reviews leads to an increase in relative sales.
Journal ArticleDOI
Social Behavior as Exchange
TL;DR: To consider social behavior as an exchange of goods may clarify the relations among four bodies of theory; behavioral psychology, economics, propositions about the dynamics of influence, and propositions about structure of small groups as mentioned in this paper.
Journal ArticleDOI
Studies of independence and conformity: I. A minority of one against a unanimous majority.
TL;DR: In this article, the conditions of independence and lack of independence in the face of group pressure were investigated, and a disagreement between a group and one individual member about a clear and simple issue of fact.
Related Papers (5)
Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior
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