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Showing papers on "Thesaurus (information retrieval) published in 1968"





Journal ArticleDOI
TL;DR: In this paper, an empirical model of measuring brand loyalty for individual consumers based on frequency and pattern of purchases is presented, and factor analysis is used as a method of estimating parameters.
Abstract: With factor analysis as a method of estimating parameters, an empirical model of measuring brand loyalty for individual consumers based on frequency and pattern of purchases is presented. Despite s...

81 citations