Showing papers on "Thesaurus (information retrieval) published in 1968"
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117 citations
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82 citations
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TL;DR: In this paper, an empirical model of measuring brand loyalty for individual consumers based on frequency and pattern of purchases is presented, and factor analysis is used as a method of estimating parameters.
Abstract: With factor analysis as a method of estimating parameters, an empirical model of measuring brand loyalty for individual consumers based on frequency and pattern of purchases is presented. Despite s...
81 citations
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71 citations
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44 citations
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01 Jan 1968-Journal of Research of the National Bureau of Standards, Section C: Engineering and Instrumentation
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