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Thomas Hess

Researcher at North Carolina State University

Publications -  603
Citations -  19330

Thomas Hess is an academic researcher from North Carolina State University. The author has contributed to research in topics: Cognition & Digital transformation. The author has an hindex of 58, co-authored 575 publications receiving 16298 citations. Previous affiliations of Thomas Hess include Georgia Institute of Technology & Ludwig Maximilian University of Munich.

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Book ChapterDOI

The Importance of the Business Idea for New Venture Creation in the Software Industry

TL;DR: Empirical evidence and conceptualize the construct “Business Idea” and test its influence on the intention to start a company in the software industry by drawing on the Theory of Planned Behavior show that the Business Idea is a major driver for the intend to found a company.
Proceedings ArticleDOI

Nutzen digitaler Mehrwertdienste im Automobil

TL;DR: In this paper, an online Umfrage wurden die Praferenzen von Konsumenten in ihrer Rolle als Autofahrer erhoben und in einer adaptiven Conjoint-Analyse ausgewertet.