Indian Institute of Management Tiruchirappalli

About: Indian Institute of Management Tiruchirappalli is a education organization based out in Tiruchchirappalli, India. It is known for research contribution in the topics: Emerging markets & Context (language use). The organization has 47 authors who have published 105 publications receiving 1694 citations. The organization is also known as: IIM Trichy.

A model for planning the product portfolio and launch timings under resource constraints

Abstract: Product design is increasingly becoming a critical function in many organisations having significant impact on their performance. It aims at the selection of a near-optimal mix of products and attr...

Drivers of Employee Engagement in Global Virtual Teams

Abstract: Global Virtual Teams (GVTs) comprise geographically distributed groups of people collaborating with each other through technology-mediated communication. Members of GVTs are from different cultural backgrounds and time zones, who may (or may not) meet in person to take complex decisions or to deliver on the tasks that are of strategic importance. Though technology has enabled GVTs in almost all multinational organisations across all industries, keeping the members of GVTs engaged over the duration of the team's task or project could still pose a challenge for organisations. Employee engagement is defined as an employee's cognitive, behavioural and physical state directed towards organisational outcomes. While employee engagement has been researched in a collocated team context, it remains an under-researched area in the context of GVTs. Given that there are several characteristics of GVTs which are distinct from the collocated team, it warrants a separate inquiry, which we undertake in this study. This study uses the Job Demands-Resources theory of employee engagement to derive the drivers of employee engagement in GVTs. Through interpretive analysis of the lived experiences of members working in an organisation which extensively uses GVTs for achieving its strategic goals, we conceptualise five drivers of employee engagement, namely, cultural intelligence, communication (formal and informal), technology, trust and individual maturity.

Locating the past in its silence: history and marketing theory in India

Abstract: Purpose – The paper aims to argue, while examining the history of marketing theory in India, that the discipline is ahistorical, serves large business interests and is shaped by hegemonic Western knowledge. Design/methodology/approach – The primary sources of data were the marketing doctoral dissertations, working papers, teaching material and research publications produced in the top management schools in India from the 1960s up to the present period. Findings – The historical review reveals that the marketing theory in India is characterized by dependence on the West and elision of the country’s rich business history. It further shows that the discipline in India focuses on research problems and issues which are more appropriate to a Western context, and remains detached from local realities. Moreover, the discipline is characterized by a narrow managerial orientation. Research limitations/implications – Findings from the paper will be of value to researchers who wish to understand the Indian marketing ...

Productivity and Learning-by-exporting: A Firm-level Analysis of Indian Manufacturing

Abstract: In this paper, we examine whether firms become productive by learning through exporting. To this end, we estimate the production function using microdata of Indian manufacturing firms operating in the period 1991–2001. In contrast to studies on developed countries, our results provide evidence that Indian manufacturing firms are experiencing a rise in productivity through entering export markets and thus experience the learning effect. We also find that there is a productivity rise prior to exporting. Therefore, our results also support the self-selection mechanism for exporting.

Religious Ethics: An Antidote for Religious Nationalism

Abstract: Social movements driven by a combination of religious nationalism and economic fundamentalism are globally grabbing the levers of political, economic, and intellectual control. The consequence is a...