Showing papers in "Journal of Marketing Education in 1998"
TL;DR: In this paper, the relative importance of communication skills (encompassing written and verbal), problem-solving skills (analytic/quantitative), interpersonal skills, and work experience in hiring decisions for entry-level management graduates was analyzed.
Abstract: Conjoint analysis is used to derive the relative importance of communication skills (encompassing written and verbal), problem-solving skills (analytic/quantitative), interpersonal skills, and work experience in hiring decisions for entry-level management graduates. Employer preferences are compared with perceptions of students and staff.
125 citations
TL;DR: In a study of 49 graduate and 172 undergraduate marketing project teams, the average of the individual abilities on the team was found to predict student team performance, and gender diversity had no effect on team performance as discussed by the authors.
Abstract: In a study of 49 graduate and 172 undergraduate marketing project teams, the average of the individual abilities on the team was found to predict student team performance. Team size had little effect, and gender diversity had no effect on team performance. Among graduate teams, those with a moderate amount of nationality diversity outperformed teams with high or no nationality diversity. The implications of these and other findings for course administration and team assignment are discussed.
89 citations
TL;DR: In this paper, the authors examined the level of cheating in marketing classes at two universities and found that certain predictors of cheating behavior activate more under high deterrent condition than under a low deterrent condition.
Abstract: This article examines the level of cheating in marketing classes at two universities. The authors determine that certain predictors of cheating behavior activate more under high deterrent condition...
64 citations
TL;DR: In this article, a sample of 1,063 students who were enrolled in an undergraduate marketing course at a large Southeastern university was employed to examine the effects of perceived and admitted cheating behavior on four dimensions of academic integrity and to compare self-report measures of cheating with simulated behavior.
Abstract: A sample of 1,063 students who were enrolled in an undergraduate marketing course at a large Southeastern university was employed to examine the effects of perceived and admitted cheating behavior on four dimensions of academic integrity and to compare self-report measures of cheating with simulated behavior. Scales representing ways and means to curb cheating, moralistic attitudes toward cheating, cheating locale, and impact on students were developed and tested. Results of MANOVAs suggest that both perceived and admitted cheating behaviors affect the attitudes and opinions of students along these dimensions. A comparison of self-reports with simulated behaviors suggest that self-reports tend to underestimate current rates and that cheating rates are behavior specific. Research and educational implications of the study's results are discussed.
59 citations
TL;DR: The authors argue that integrated marketing communications (IMC) misrepresents the nature of marketing and systematically ignores at least 60 years of marketing literature, and that IMC reinvents marketing theory using different...
Abstract: Integrated marketing communications (IMC) misrepresents the nature of marketing and systematically ignores at least 60 years of marketing literature. IMC reinvents marketing theory using different ...
53 citations
TL;DR: In this article, a team performance assessment instrument is tested that can be used to provide feedback throughout student team projects, and the principal components analysis resulted in a 13-item, single-factor solution that explained 68.7% of the variance.
Abstract: By teaching teamwork, instructors can increase the likelihood of a successful project and students' abilities to work in a team. A team performance assessment instrument is tested that can be used to provide feedback throughout student team projects. The principal components analysis resulted in a 13-item, single-factor solution that explained 68.7% of the variance. Implications for educators are discussed.
52 citations
TL;DR: This paper found that over half of the more than 130 executive MBA programs that currently exist around the world include an overseas component, and that the primary justification for including an overseas part rather than a domestic component was that it would be easier to train foreign students.
Abstract: Over half of the more than 130 executive MBA (EMBA) programs that currently exist around the world include an overseas component. A primary justification for including an overseas component rather ...
43 citations
TL;DR: In this paper, the authors present and evaluate alternative ways in which international business education can become an active learning process for students, and they design exercises involving varying levels of technology to enhance students' international experience and understanding.
Abstract: This article presents and evaluates alternative ways in which international business education can become an active-learning process for students. Exercises involving varying levels of technology were designed to enhance students' international experience and understanding. They proved useful in raising students' awareness, knowledge, and understanding of the international business environment.
41 citations
TL;DR: The authors examined the relationship between self-and peer evaluations and discussed the effective use of both types of ratings when student groups are used in the classroom, and gender differences in both self and peer evaluations were also examined.
Abstract: The use of self- and peer ratings to evaluate individual performances in group settings in university classrooms has become accepted practice in higher education. This research-based article examines the relationship between self- and peer evaluations and discusses the effective use of both types of ratings when student groups are used in the classroom. Gender differences in both self- and peer evaluations are also examined.
37 citations
TL;DR: A solution to this disturbing trend may be for business schools to become more marketing oriented as mentioned in this paper, which is a solution to the problem of declining enrollment and shrinking budgets in business schools.
Abstract: Business schools across the country are faced with declining enrollment and shrinking budgets. One solution to this disturbing trend may be for business schools to become more marketing oriented. A...
35 citations
TL;DR: To help prepare students for an increasingly knowledge-based economy, developing students' information literacy should be a major objective of the marketing curriculum as mentioned in this paper, which is the goal of this article.
Abstract: To help prepare students for an increasingly knowledge-based economy, developing students' information literacy should be a major objective of the marketing curriculum. Information literacy include...
TL;DR: In this article, a variety of practical methods for using the Internet in the global marketing classroom are outlined. But they do not consider the impact of the Internet on international business student learning.
Abstract: The Internet offers a powerful educational delivery tool in the global marketing classroom. This article introduces educators to this revolutionary and innovative tool and outlines a variety of practical methods for using the Internet in the global marketing classroom. These methods, which have been used by the authors, will have a direct impact on international business student learning.
TL;DR: This article found that research burnout is not as widespread as envisaged by the task force, and five correlates-intrinsic motivation for research, collaborative research efforts, failure to keep up with knowledge developments, lack of performance-contingent rewards, and weak doctoral training-account for 61% of the variation in research burnouts.
Abstract: In 1988, an American Marketing Association (AMA) task force expressed concern that a large number of senior marketing academicians were turning into "burnouts. " This article reports findings from a large-scale study that defined and measured the research burnout construct and explored its relationship to several variables. Findings indicate that research burnout is not as widespread as envisaged by the task force. Five correlates-intrinsic motivation for research, collaborative research efforts, failure to keep up with knowledge developments, lack of performance-contingent rewards, and weak doctoral training-account for 61% of the variation in research burnout.
TL;DR: This article reported a multicultural study that examines the thoughts of students in New Zealand, Singapore, India, and the United States regarding personal selling, finding that more similarities than differences in the thoughts associated with personal selling.
Abstract: Recruiting future salespeople from the ranks of university undergraduates has become a major goal of many businesses. Until recently, however, students have not viewed a career in personal selling favorably. This article reports a multicultural study that examines the thoughts of students in New Zealand, Singapore, India, and the United States regarding personal selling. The results indicate variation among the countries but more similarities than differences in the thoughts associated with personal selling. The article concludes with implications for marketing educators.
TL;DR: In this paper, the authors present a process approach for integrating skills into various course components and conclude with a critical evaluation of the process approach that discusses implementation issues, concluding that the approach is not suitable for all courses.
Abstract: The need for skills in marketing curricula in the 1990s is widely acknowledged; however, questions remain as to how to develop skills in specific courses. This article examines skills development with respect to a consumer behavior course. The core contribution is the presentation of a process approach for integrating skills into various course components. The authors conclude with a critical evaluation of the process approach that discusses implementation issues.
TL;DR: In this paper, the authors developed a curriculum that exposes MBA students to a customer value-based approach to marketing and that strives to teach a set of skills that will allow the students to implement this approach when they enter marketing organizations.
Abstract: At the University of Tennessee, the authors have developed a curriculum that exposes MBA students to a customer value-based approach to marketing and that strives to teach a set of skills that will allow the students to implement this approach when they enter marketing organizations. The purpose of this article is to describe this innovative curriculum and how it was developed.
TL;DR: The authors provided demographic information on rank, experience, doctoral training, and representation on prestigious scholarly marketing journals' editorial review boards of the men and women who currently comprise the marketing professorate.
Abstract: In recent years, females are comprising a larger portion of faculty members entering the academic marketing profession than in the past. This academic trend is similar to the trend in the business sector, where a previously male-dominated workforce is being replaced by one of more equity. This study provides demographic information on rank, experience, doctoral training, and representation on prestigious scholarly marketing journals' editorial review boards of the men and women who currently comprise the marketing professorate. Although more than one-third of the marketing doctorates in the 1990s have been granted to women, they comprise less than 20% of the total U.S. marketing faculties.
TL;DR: This paper examined marketing textbook selection practices as well as the relative importance of designated textbook selection criteria to 235 randomly selected marketing educators from Hasselback's 1996-97 marketing Faculty Directory and investigated whether marketing textbook publishers have been adhering to the Association of American Publisher's (AAP's) Statement of Principles for College Publishing with respect to incentive offerings for textbook adoptions.
Abstract: This study examines marketing textbook selection practices as well as the relative importance of designated textbook selection criteria to 235 randomly selected marketing educators from Hasselback's 1996-97 Marketing Faculty Directory. It also investigates whether marketing textbook publishers have been adhering to the Association of American Publisher's (AAP's) Statement of Principles for College Publishing with respect to incentive offerings for textbook adoptions. There is universal agreement among faculty that student ability to comprehend text material is of paramount importance, followed by relevance, text exposition quality, timeliness, and accuracy of text and basic support material. With respect to publisher incentives, 32 respondents reported that they had been offered and 18 reportedly received an inducement from a publisher related to textbook adoption that appears to be in violation of the guidelines set forth in the AAP's Statement of Principles of College Publishing.
TL;DR: The authors developed writing assignments that focused on communicating via electronic messaging (e-mail) to study how moving traditional business writing styles into the electronic media may reflect or change the communication styles of managers and sales representatives.
Abstract: As universities advance into high-tech learning, we need to study how moving traditional business writing styles into the electronic media may reflect or change the communication styles of managers and sales representatives. To accomplish this task, the authors developed writing assignments that focused on communicating via electronic messaging (e-mail).
TL;DR: In this paper, the authors describe a unique, hands-on international marketing program that uses an international consultancy model to train market researchers in the university classroom to conduct world-class market research for foreign firms.
Abstract: This article describes a unique, hands-on international marketing program that uses an international consultancy model to train market researchers in the university classroom to conduct world-class market research for foreign firms. The focus is on developing business-ready marketing professionals who can excel in today's fast-paced, global business environment.
TL;DR: The concept of a marketing trade show is introduced—a highly realistic method for instructors to incorporate student projects into large lecture classes and suggests for other instructors wishing to use this method in their courses.
Abstract: At many universities, class sizes are increasing for the introductory marketing principles courses. Instructors of these large classes often abandon teaching methods in which students are active, s...
TL;DR: The authors provide a new understanding of today's marketing student intern by formalizing an empirical taxonomy of student expectations of marketing internship programs, and provide strong support for the existence of three distinct student segments, and recommendations as to the application of this new knowledge for academic institutions and firms alike.
Abstract: This study provides a new understanding of today's marketing student intern by formalizing an empirical taxonomy of student expectations of marketing internship programs. The results provide strong support for the existence of three distinct student segments, and recommendations are offered as to the application of this new knowledge for academic institutions and firms alike.
TL;DR: In this article, the authors investigated the major topics composing the political environment of international marketing and the pedagogical approaches that could be used to teach them and provided detailed suggestions on what topical areas to cover and how to cover them in order to enhance the teaching/learning experience.
Abstract: This article investigates the major topics composing the political environment of international marketing and the pedagogical approaches that could be used to teach them. Based on a survey of seven popular international marketing textbooks, several detailed suggestions on what topical areas to cover and how to cover them in order to enhance the teaching/learning experience in international marketing courses are provided.
TL;DR: In this article, the authors describe an innovative, well-received student project that uses a nonverbal, metaphoric approach (self-photography) to teach self-concept theory.
Abstract: This article describes an innovative, well-received student project that uses a nonverbal, metaphoric approach—self-photography—to teach self-concept theory. It also presents the content analysis of I 00 projects to demonstrate to instructors possible outcomes and to illustrate conceptual linkages. Finally, it provides guidance for implementing the self-photography project into the marketing curriculum.
TL;DR: This article examined the impact of scheduling and staffing decisions on the recruiting effectiveness of different sections of marketing principles and found that recruiting effectiveness was positively correlated with the number of people working on the same day.
Abstract: This study examined the impact of scheduling and staffing decisions on the recruiting effectiveness of different sections of marketing principles. Results of a path analysis indicate that recruitin...