Journal ArticleDOI
Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe
TLDR
In this paper, the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: high vs. low) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design was investigated.Abstract:
This study investigates the effects of social media marketing of alcoholic beverages using a 2 (likes: low vs. high) × 2 (shares: low vs. high) × 3 (display ad type: alcohol ad vs. antibinge drinking PSA vs. local bank) × 6 (status update repetitions) experimental design. The study examines how evaluations of alcohol marketing status updates and display advertisements predict social media users’ intentions to consume alcohol, as a function of message virality and display ad type. Participants’ viral behavioral intentions (intentions to like, share, and comment on) for status updates were strongest in predicting intentions to consume alcohol, and this relationship was strongest when the Facebook status update had high likes and shares. The article argues that alcohol marketing on social media reflects a social norm of alcohol consumption, which leads users to consume more alcoholic drinks. Findings are discussed within the framework of persuasion theories and policy changes regarding regulation of alcohol ...read more
Citations
More filters
Journal ArticleDOI
Social Media Marketing: A Literature Review and Implications
TL;DR: This article carried out content analysis and systemizing articles on social media marketing in the Web of Science database, in accordance with a variation on the systematic review approach, involving synthesis-and interpretation-based assessment.
Journal ArticleDOI
Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media
TL;DR: In this article, the authors explore emerging evidence about the extent of exposure to marketing of these harmful products through social media platforms and potential impacts of exposure on adolescent health, with the purpose of describing innovative campaigns and highlighting lessons learned for creating effective social media interventions.
Journal ArticleDOI
Social drinking on social media: Content analysis of the social aspects of alcohol-related posts on Facebook and Instagram
TL;DR: In terms of content and processes, alcohol posts on social media are social in nature and a part of young people’s everyday social lives and interventions aiming to decrease alcohol posts should therefore focus on the broad social context of individuals in which posting about alcohol takes place.
Journal ArticleDOI
User generated content presenting brands on social media increases young adults’ purchase intention
TL;DR: On Facebook, companies not only actively spread branded content themselves, but also encourage users to do so as discussed by the authors. Hence, persuasive messages blend into the stream of content, making it increasingly d...
Journal ArticleDOI
The Effects of Digital Marketing of Unhealthy Commodities on Young People: A Systematic Review
TL;DR: One of the key findings was that marketers used peer-to-peer transmission of messages on social networking sites to blur the boundary between marketing contents and online peer activities, which provided insights on how digital marketing exerts effects on young people.
References
More filters
Journal ArticleDOI
The theory of planned behavior
TL;DR: Ajzen, 1985, 1987, this article reviewed the theory of planned behavior and some unresolved issues and concluded that the theory is well supported by empirical evidence and that intention to perform behaviors of different kinds can be predicted with high accuracy from attitudes toward the behavior, subjective norms, and perceived behavioral control; and these intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior.
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Book
A Theory of Cognitive Dissonance
TL;DR: Cognitive dissonance theory links actions and attitudes as discussed by the authors, which holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition that the person holds.
Social Foundations of Thought and Action : A Social Cognitive Theory
TL;DR: In this article, models of Human Nature and Casualty are used to model human nature and human health, and a set of self-regulatory mechanisms are proposed. But they do not consider the role of cognitive regulators.
Journal ArticleDOI
A Theory of Social Comparison Processes
TL;DR: In this article, the authors pointed out that there is a strong functional tie between opinions and abilities in humans and that the ability evaluation of an individual can be expressed as a comparison of the performance of a particular ability with other abilities.