Journal ArticleDOI
Antecedents and Consequences of Marketing Strategy Making: A Model and a Test:
TLDR
There is a strong rekindling of academic and practitioner interest in the marketing strategy making (MSM) process and its effect on firm performance as mentioned in this paper, however, there is a dearth of research on proce...Abstract:
There is a strong rekindling of academic and practitioner interest in the marketing strategy making (MSM) process and its effect on firm performance. However, there is a dearth of research on proce...read more
Citations
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Journal ArticleDOI
E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality
TL;DR: In this article, a multiple-item scale (E-S-QUAL) is proposed for measuring the service quality delivered by a service provider. But, the scale is based on the means-end framework.
Journal ArticleDOI
Supply chain collaboration: Impact on collaborative advantage and firm performance
Mei Cao,Qingyu Zhang +1 more
TL;DR: In this paper, the authors explored the nature of supply chain collaboration and explore its impact on firm performance based on a paradigm of collaborative advantage and found that collaborative advantage is an intermediate variable that enables supply chain partners to achieve synergies and create superior performance.
Journal ArticleDOI
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
TL;DR: In this paper, the authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms and suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.
Journal ArticleDOI
The customer relationship management process: its measurement and impact on performance
TL;DR: In this article, the authors conceptualize a construct of the CRM process and its dimensions, operationalize and validate the construct, and empirically investigate the organizational performance consequences of implementing CRM processes.
Journal ArticleDOI
Rethinking Customer Solutions: From Product Bundles to Relational Processes
TL;DR: In this paper, the authors proposed a new way of thinking about customer solutions based on the relational process view, where suppliers view a solution as a customized and integrated combination of goods and services for meeting a customer's business needs.
References
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Book ChapterDOI
Firm Resources and Sustained Competitive Advantage
TL;DR: In this article, the authors examined the link between firm resources and sustained competitive advantage and analyzed the potential of several firm resources for generating sustained competitive advantages, including value, rareness, imitability, and substitutability.
Journal ArticleDOI
Absorptive capacity: a new perspective on learning and innovation
TL;DR: In this paper, the authors argue that the ability of a firm to recognize the value of new, external information, assimilate it, and apply it to commercial ends is critical to its innovative capabilities.
Journal ArticleDOI
Naturalistic inquiry: Beverly Hills, CA: Sage Publications, 1985, 416 pp., $25.00 (Cloth)
Journal ArticleDOI
A Dynamic Theory of Organizational Knowledge Creation
TL;DR: In this paper, the authors propose a paradigm for managing the dynamic aspects of organizational knowledge creating processes, arguing that organizational knowledge is created through a continuous dialogue between tacit and explicit knowledge.
Journal ArticleDOI
Self-Reports in Organizational Research: Problems and Prospects
TL;DR: In this paper, the authors identify six categories of self-reports and discuss such problems as common method variance, the consistency motif, and social desirability, as well as statistical and post hoc remedies and some procedural methods for dealing with artifactual bias.
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