Journal ArticleDOI
Antecedents of Consumer Attitudes toward Cause-Related Marketing
Seounmi Youn,Hyuksoo Kim +1 more
TLDR
For example, the authors found that personal self-consciousness and a sense of personal and social responsibility appeared to be important predictors of consumer support for corporate cause-related marketing efforts.Citations
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How can corporate social responsibility activities create value for stakeholders? A systematic review
John Peloza,Jingzhi Shang +1 more
TL;DR: In this paper, the authors review the existing literature to outline which CSR activities and outcomes have been included in previous research, and synthesize the means by which these activities can add value for consumers and how these have been represented in CSR literature.
Journal ArticleDOI
Consumer Responses to Corporate Social Responsibility (CSR) in China
Zhilong Tian,Rui Wang,Wen Yang +2 more
TL;DR: Wang et al. as discussed by the authors explored how consumers respond to Corporate Social Responsibility (CSR) in China with a multiproduct, comparative survey and found that Chinese consumers who show a high level of awareness and trust of CSR are more likely to transform a good CSR record into positive corporate evaluation, product association, and purchase intention.
Journal ArticleDOI
Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior
TL;DR: In this paper, the authors conducted a field study with actual consumers and found that there are five types of consumers: hedonistic, action-oriented, holistic, inner-directed, and utilitarian consumers.
Journal ArticleDOI
To donate or not to donate? Product characteristics and framing effects of cause-related marketing on consumer purchase behavior
TL;DR: In this article, the authors examined potential influences associated with donation framing, product price, product type, and donation magnitude on cause-related marketing (CRM) campaigns, where money is donated to a charity each time a consumer makes a pur-chase, and experimental results indicate that beneficial effects of product type (i.e., frivolous products bundled with a cause are more effective than practical ones) occur when donation information is framed in absolute dollar terms.
Journal ArticleDOI
Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption
Todd Green,John Peloza +1 more
TL;DR: The authors examined the role of decision-making and consumption contexts on the efficacy of advertising appeals for environmentally friendly products and policies and found that consumers are more responsive to other-benefit appeals and in more private settings they favor self-benefit appeal.
References
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Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
Generalized expectancies for internal versus external control of reinforcement.
TL;DR: In this paper, the effects of reward or reinforcement on preceding behavior depend in part on whether the person perceives the reward as contingent on his own behavior or independent of it, and individuals may also differ in generalized expectancies for internal versus external control of reinforcement.
Posted Content
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility
TL;DR: In this article, the authors examine when, how, and for whom specific corporate social responsibility (CSR) initiatives work and find that CSR initiatives can, under certain conditions, decrease consumers' intentions to buy a company's products.
Journal ArticleDOI
Analysis and synthesis of research on responsible environmental behavior: A meta-analysis.
TL;DR: In this paper, a meta-analysis of environmental behavior research was conducted to determine which variables or variables appear to be most influential in motivating individuals to take responsible environmental action, and the following variables were found to be associated with responsible environmental behavior: knowledge of issues, knowledge of action strategies, locus of control, attitudes, verbal commitment, and an individual's sense of responsibility.
Journal ArticleDOI
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad,Peter Wright +1 more
TL;DR: In this article, the authors present a model of how people develop and use persuasion knowledge to cope with persuasion attempts and discuss what the model implies about how consumers use marketers' advertising and selling attempts to refine their product attitudes and attitudes toward the marketers themselves.
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Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy:
P. Rajan Varadarajan,Anil Menon +1 more
A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned:
Deborah J. Webb,Lois A. Mohr +1 more