The present study made use of eye-tracking methodology, recording the movement, frequency and duration of fixations during the solution of ten additivity problems and two control tasks. A planned study will manipulate the distance between the alternatives in the Self-generated layout. The present study made use of eye-tracking methodology, recording the movement, frequency and duration of fixations during the solution of ten additivity problems and two control tasks. A planned study will manipulate the distance between the alternatives in the Self-generated layout. According to “ signaling theory ” quality seals act as an anchor and help customers in decisionmaking, increase the credibility of advertising claims and improve the attitude toward the brand and toward message sender ( Atkinson/Rosenthal 2014 ). The authors suggest that both top-down as well as bottom-up processes of visual attention and attribute evaluation may explain the sequence of decisions in joint purchase decisions. The authors vary the presentation sequence of choice components across respondents to disentangle top-down and bottom-up processes of information acquisition behavior. The authors suggest that both top-down as well as bottom-up processes of visual attention and attribute evaluation may explain the sequence of decisions in joint purchase decisions. The authors vary the presentation sequence of choice components across respondents to disentangle top-down and bottom-up processes of information acquisition behavior. The authors obtained the following main results. The authors obtained the following main results. The present study reveals that delaying feedback on tax audits has a clear effect on tax compliance. Nevertheless, participants in the delayed feedback group perceive the timing of information on audits as significantly more unfair, and in this vein evaluate the respective authorities as acting unfair. In line with the established connection of perceived fairness, trust in authorities, and tax compliance, it seems plausible that long periods of uncertainty regarding feedback on audits may yield higher honesty for the short term, but nonetheless undermine compliance in the long run. The present study reveals that delaying feedback on tax audits has a clear effect on tax compliance. Nevertheless, participants in the delayed feedback group perceive the timing of information on audits as significantly more unfair, and in this vein evaluate the respective authorities as acting unfair. In line with the established connection of perceived fairness, trust in authorities, and tax compliance, it seems plausible that long periods of uncertainty regarding feedback on audits may yield higher honesty for the short term, but nonetheless undermine compliance in the long run. In present research a combined effect of delay and risk was studied. However, quite often the authors evaluate delayed lotteries in terms of their present value. The authors compare something in the present with something in the future. In present research a combined effect of delay and risk was studied. However, quite often the authors evaluate delayed lotteries in terms of their present value. The authors compare something in the present with something in the future. The authors aimed to identify whether this distortion serves to strengthen a leading diagnosis ( ‘ bolstering ’ ), weaken a competing diagnosis ( ‘ denigration ’ ), or both. The authors aimed to identify whether this distortion serves to strengthen a leading diagnosis ( ‘ bolstering ’ ), weaken a competing diagnosis ( ‘ denigration ’ ), or both. In a second study, 87 physicians completed both the experimental and control conditions. Using the verbal protocol technique, Maule ( 1989 ) showed that subjects not following prospect theory ’ s predictions seem to “ reframe ” the decision problem before deciding. Because Maule ’ s observation is based on an extremely small sample of 12 participants, the authors replicated his study with a bigger sample of N=55. Self-generated estimates also led to longer decision time and a higher number of repeated inspections, suggesting a deliberate comparison process. Further studies of additivity neglect and format differences will investigate the differences in visual layout between the two formats. Self-generated estimates also led to longer decision time and a higher number of repeated inspections, suggesting a deliberate comparison process. Further studies of additivity neglect and format differences will investigate the differences in visual layout between the two formats. The influence of quality seals on brand evaluation Havlicek, C. Vienna University of Economics and Business, Austria Abstract For advertisers it is getting extremely difficult to reach potential customers, due to 3 reasons ( Schweiger/Schrattenecker 2012 ): For advertisers it is getting extremely difficult to reach potential customers, due to 3 reasons ( Schweiger/Schrattenecker 2012 ): Information overload of recipients ( Kroeber-Riel/Esch 2000 ; Sänger/Wascher 2011 ; Scheier/Held 2012 ; Yilmaz et al. 2011 ) Sketchily/Cursorily examination of ads by the target group ( Kroeber-Riel/Gröppel-Klein 2013 ; Töpfer 2007 ) Saturated markets and homogeneous products ( Bauer et al. Furthermore it will be checked, if the combination of methods will lead to different results. Furthermore, the authors identify typical sequences of viewing and deciding. The data, so far, suggest that the sequence of acquisition processes does not only influence the order of decisions made but also the outcomes of joint purchase decisions. Furthermore, the authors identify typical sequences of viewing and deciding. The data, so far, suggest that the sequence of acquisition processes does not only influence the order of decisions made but also the outcomes of joint purchase decisions. Two potential explanations for this prominent impact of timing of feedback on tax compliance are identified in the post-experimental questionnaire: Two potential explanations for this prominent impact of timing of feedback on tax compliance are identified in the post-experimental questionnaire: They recognize that saving 200 of 600 people also means to lose 400 and therefore apply a different decision frame than the frame suggested in the scenario. Further, verbal protocols of subjects deciding not in line with prospect theory were longer, indicating a more thorough and “ rational ” decision process.
