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Basics of Qualitative Research

Julie L. Ozanne, +2 more
- 01 Aug 1992 - 
- Vol. 29, Iss: 3, pp 382
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This article is published in Journal of Marketing Research.The article was published on 1992-08-01. It has received 20446 citations till now. The article focuses on the topics: Qualitative research.

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Identity Construction in Elementary Readers and Writers

TL;DR: This paper explored the role of literacy and curriculum in identity construction of 12 fifth graders from diverse backgrounds. But they did not identify the most revealing aspects of their identity in response to specific questions asked by the teacher, but found other avenues.
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Knowledge management impacts on decision making process

TL;DR: It is demonstrated that knowledge types as well as knowledge management strategies have different roles regarding the phase of the process.
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Supply‐chain re‐engineering using enterprise resource planning (ERP) systems: an analysis of a SAP R/3 implementation case

TL;DR: In this paper, a case study of a failed implementation of SAP R/3 to re-engineer the supply chain and business processes of a major manufacturer is described, in terms of factors that led to failure and their future implications.
Journal ArticleDOI

Factors Associated with Perceptions and Responses to Bullying Situations by Children, Parents, Teachers, and Principals.

TL;DR: The authors provided one of the first assessments of bullying based on the perceptions of victimized children and their parents, teachers, and school administrators, which augments the extensive quantitative research findings already reported in the literature.
Journal ArticleDOI

‘Chatting’: an important clinical tool in facilitating mothering in neonatal nurseries

TL;DR: It is confirmed that nurses' language acts as a powerful clinical tool that can be used to assist parents in gaining confidence in caring for their infants and in becoming 'connected' to infants resident in nurseries.